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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Bridgestone Winter Classic on New Year’s Day is being touted as the best ever and impossible to top. True? Depends on your perspective, but for “brand hockey” this year’s New Year’s Day Game is even more potentially impactful than all the games held before as it becomes the launch point for the sport as …
Only in Detroit can you throw an object on the ice during a hockey game and not be escorted from the building, in this case Joe Louis Arena. However the new en vogue toss, controlled and buzz-worthy, is the Teddy Bear toss for charity. Minor and junior hockey teams from Topeka to Portland brought in …
Minor league hockey usually doesn’t get the credit for being innovative and effective promoters much like their baseball brethren are. Occasionally a crazy jersey promotion pops up, or something edgy around a controversial celebrity, but by and large they probably don’t get the credit they probably deserve. Maybe it’s because there are too many things …
The gold standard by which charities are measured these days remains the pink campaigns of Breast Cancer Awareness month, led by the yeoman work of Susan G. Komen, even with its issues last year. However as we reach mid-November, it is worth a tip of the hat to the growing work for the “Movember” campaign, …
The NHL survived and thrived during after this past year’s lockout, leveraging a breakneck schedule and some new faces, as well as an ever-improving relationship with NBC, to push new interest in the sport heading into a full slate of games in 2013-14. Still with their disputes settled, there was still uncertainty if one of …
They have one of the greatest soccer players ever to step on the field, a homegrown Olympian surrounded by lots of other great talent. They play in a soccer crazy corridor in a string facility between two major markets. They are in first place. Yet for all their success, fun and goodwill Sky Blue FC …
As we go thru Father’s Day weekend in the States, a look at some good moves from in and around the sports biz world. Maximizing Merch: There was a time not too long ago where quick turnarounds on merchandise tied to players was risky and was carefully charted. However in today’s digital world, with free …
One of the credos, at least in the business world, that I try to implement all the time was first told to me by my grandfather, Joe Sgro. Joe was an accountant by trade, educated at Boy’s High and St. John’s University and by many accounts the unofficial Mayor of South Brooklyn when I was …
Sometimes it’s the smallest markets that are the most innovative, and in baseball the Milwaukee Brewers certainly fall into the category of smaller markets, bigger ideas for fans. For several years the club has created a cult following by creating scavenger hunts in the spring around the city for little gnomes looking like their beloved …
Time for a little best practices roundup from the past few days…from Arizona to New Jersey… Stunts Gone Wrong Still Pay Off: There is the adage that any publicity is good publicity, so the Arizona Sundogs of the Central Hockey League should take note. The minor league team sent its captain and three members of …
