JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
One of the opportunities and also one of the issues with social media is that the stream and the quest for information and access is never ending. The pipeline if you choose to use it, never really shuts off. So into that vacuum of information, especially for the consumer, comes the communications head in sport …
Anyone who has ever been around minor league hockey knows that the challenge to fill seats can be even more daunting than for the toughest minor league baseball teams. Baseball is all about sun and fun and a family experience in the outdoors..an inexpensive rite of summer. Hockey is indoors, in the winter many times …
A blizzard blanketed the Northeastern United States (kudos to The Weather Channel folks by the way, who took a lot of heat from The National Weather Service when they started naming winter storms like hurricanes but struck gold with Nemo!) this weekend, leaving millions with nothing to do but dig out and turn on the …
Still with no NHL to talk of, we turn to the minor leagues of hockey for a few best practices to open the year… An Outdoor game, Outdoors: While the Winter Classic did go by the boards this week, the Federal Hockey League continued its work to keep hockey going outdoors by staging their January …
All that talk of the Islanders move to Brooklyn, and encouragement from an old friend (Charlie Cuttone) prompted this post about a New York hockey team that well…never was. But I was a part of it. Here is the story circa 1985, of a team which I left working for before it really started, 26 …
Just to be clear, there is little good that can come from an extended lockout for the NHL for those involved in the business of hockey. It comes at a time when the NHL and “brand hockey” has perhaps never been stronger in the eyes of a global public who have re-engaged or discovered the …
Last week the Brooklyn Nets started their countdown clock to the long-discussed opening of Americas newest showplace, the Barclays Center in Brooklyn, New York. Not a day goes by without another announcement of a concert, high school hoops extravaganza, new billboard going up, community visit, concert or “innovation” as the organization continues to scream “Look …
The Federal Hockey League has made some valiant efforts in its brief history as a northeast based low minor hockey league. They grabbed a name right out of pop culture, the legendary Federal League of “Slapshot” fame, and without the Paul Newman/Hansen Brothers inspired Charlestown Chiefs, set out to re-create old time hockey with the …
The challenge to find unique, promotable, and sometimes profitable brand partners for second division soccer clubs can be daunting sometimes, especially when those above you grab some of the biggest lights, and with it the grandest brands. However here are two unique kit sponsorships…one that worked, one that didn’t that were definitely worth a spot …
The year 2012 will have the Centennial celebration for Fenway Park, with the Red Sox planning a series of events in and around the grand old park, which now is officially registered as a Historic Landmark as well. However April 14 marks another anniversary, one a little more dubious but noteworthy nonetheless, the centennial sinking …
