JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We love connecting with smart people who have an idea and a passion and are finding ways to make it go. One we came across recently is FANTOM, a Facebook-based platform that is building a community of personalities looking to engage and aggregate shared voice around events big and small. Want to put a nice …
“The NBA will have franchises in Europe within 10 years.” That was David Stern at the NBA All-Star Game in Philadelphia in 2002, when talk of European expansion was the hot topic. Now of course we have leaders floating ideas like that pretty regularly (last week Ted Leonsis talked about esports overtaking the NFL, which …
The end of the first week of December has two storytellers, one perhaps a little subtle and less opinionated than the other, cross the platitude path together. On Friday, WFAN longtime voice Mike Francesa will end his long afternoon drive spot at the station, where he was a big part of creating a genre of …
Saturday morning as the news came about that Giancarlo Stanton was being traded to the New York Yankees, Art Stapleton, the longtime Giants beat writer for The Record, tweeted this: Yankees are going to sell tickets to the HR Derby in batting practice between Sanchez, Judge and Stanton While it seems to be a bit …
It started as a simple way for players to tell their story last season, one which drew the ire of the NFL as a uniform violation, but one which has grown to be much more of a platform as players continue to find more of a social voice and express themselves in a positive and …
We have written about some this before; how we as a culture and sports and entertainment as industries are always looking to get younger and faster. It’s why there is a huge rush for esports, engaged mostly by those under 30, vs. a bigger audience of gaming and casual games, which is actually a larger …
A year ago today the sports world learned that former Brooklyn Dodgers pitcher Ralph Branca passed away at the age of 90. Thought it was worthwhile revisiting this piece.While Branca was known more for his infamous pitch to the New York Giants Bobby Thomson that game NY the National League pennant in 1951 , the …
There was a time not too long ago when the hot property was Daily Fantasy. The two leaders in the space, Fan Duel and Draft Kings, were spending money as fast as they could raise their millions in what looked like an arms race to see who could be the more disruptive. For one glorious …
It is the promoters dream to be able to utter the words “Standing Room Only,” even if, in recent years, “SRO” is more a phrase to indicate a big audience than an actual sales opportunity. Lack of standing space, fire codes, handicapped laws for open areas and poor visibility everywhere from theaters to stadia have …
You cannot go anywhere in the sports, media or entertainment business today without hearing a whisper of esports. The buzz and the dollars being spent against gaming, especially professional gaming, is growing exponentially every day as businesses in the traditional sports space look to learn and grow into a new genre with its own culture, …