JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Not too long ago many Human Resources and team executives snickered when the thought of someone doing a job fulltime managing “social media’ was raised. Give it to an intern or some kid just out of school who seems to know how to use a phone and can text his or her friends, and we …
Every team, and most brands, are on the eternal quest to get younger, more engaged fans. Get em early, and maybe you convert them for life. It’s why there has been a fascination with MMA and an ever-growing obsession with “eSports” amogst influential people, teams, media outlets and brands, and why it will continue to …
If you are a baseball or college football fan you have probably seen and know of Julie Alexandria. The veteran reporter has had stints with The Mets, Nationals and Padres, as well as covering college football for FOX and the Big Ten Network as well as working the entertainment side for MTV and OK! and …
The simple things are usually the best activated, and National High Five Day is steadily falling into that category. There are many origin stories of the high five, but the two most documented candidates are Dusty Baker and Glenn Burke of the Los Angeles Dodgers professional baseball team on October 2, 1977, and Wiley Brown …
Everyone has a favorite moment they have seen in person or witnessed on any media platform. But what about those moments through the eyes of those who were covering, or calling those great points of immortality? In I Was There!, compiled by industry insider Eric Mirlis, sixty-five of the biggest names in sports broadcasting and …
There is constant talk amongst young people, and those trying to engage with young people, that content, especially user-generated content, in a mobile environment will be the future. Still, established platforms have had trouble trying to combine all that’s out there and keep it relevant and engaging for a wide audience. Enter Overtime. Aimed at …
A few weeks ago we looked at the social imprint March Madness coaches had, and were surprised to see the lack of engagement. So we turned our attention to baseball to see if the social space was more vibrant amongst skippers. Well, not exactly. One of the biggest challenges and opportunities MLB Commissioner Rob Manfred …
We are continuing to live more and more in the world of cord cutting, cord shaving, niche marketing and storytelling and brand control. With each passing day the power to aggregate an audience, control or amplify a message or tell a story shifts from massive platforms to those which have a direct purpose. Some of …
Maybe it’s because we have all become too politically correct, or maybe it’s because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …
There has been much made of the sexiness and growth of eSports, and with the growth and buzz comes considerable debate. When you are working in the mainstream billion dollar business of sports globally, where exactly does eSports fit? Fad, phenomenon, surrogate business, parallel opportunity, engagement tool, nuisance; all of those listed, none of those …