JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I work with a lot of people and try to help out even more. However I can safely say for all the fun things I do, the people I work with, the places I go, there is nothing I enjoy more than teaching. I don’t mean just the graduate program at Columbia or getting to …
When Bonner Bolton, a 29-year-old bull rider from Texas, hits the floor Monday night for the season premiere of ABC’s Dancing with the Stars, he’ll be the latest swashbuckling cowboy helping to move Professional Bull Riders (PBR) into the mainstream. Drawing on new marketing resources from WME | IMG, which acquired the league in April, …
We love the immediacy and the authenticity with which minor league baseball an grab the moment; and while no one has yet pulled “Make America Great” night, two minor league teams this week jumped on the popular culture band wagon to score points. The first and best were the Erie SeaWolves, the Double-A affiliate of …
It’s easy to take the low road; post funny videos, pile on to a poor story and off it goes; you are in the conversation. However many times the high road, although often it is a tougher story to tell, is the best one, especially in sports, which somehow finds a way to be the …
Columbia student Matt Walker was on the ground for our program at the MIT Sloan Analytics Conference this past weekend in Boston, Mass. Here is a summary on what he and others learned… CEO Casey Wasserman (Wasserman Media Group) set the scene in the opening panel of the weekend, “Use data as an equalizer. …
I admit it, I love reading AARP Magazine. It has the largest circulation of any publication in North America, yet people snicker. Not an edition goes by where I am not learning something from those older: Christopher Walken and Bruce Springsteen, Morgan Freeman and Christie Brinkley. On and on and on. Smart short, sensible points …
Spring seems to be coming early to the east, so talking business of baseball makes great sense, and who better to get thoughts from than Cal Ripken. One of the sports’ greatest ambassadors and businessmen, Ripken’s name has become synonymous with strength, character, perseverance and integrity. In 1999, Babe Ruth League Inc. changed the name …
One of the great aspects of our summer high school sports business program at Columbia , and the one we do with The School of the New York Times, is watching so many young people grow, and also learning from them, and Tommy Rothman is certainly a great example of how these programs can help …
It is here again with very little notice, starting on Friday the 17th and going into NBA All-Star Weekend, while both last weekend and next weekend remain open for possibilities. The official start of college baseball season. While most media outlets are closely following every pitch and move prior to the official opening of spring …
It is a tradition that has been quietly happening for years, but thanks to some opportunistic marketing folks is steadily turning into a hot stove event that could actually transcend baseball and into other sports. It is “Truck Day,” the day when MLB clubs in cold weather cities literally load up their 18 wheelers with …