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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Monday night in New York there will be a celebration of 40 consecutive years of sportstalk radio on one station; a 50,000 watt college station poised in, below and at one point atop Keating Hall on the campus of Fordham University, a place as a student, alumnus and staff member for several years I know …
It certainly has been a topsy-turvy week for sports; from the Derek Jeter swan song and Rutgers starting their Big 10 life to the off-field mess that continues to plague the NFL, both good and bad have taken over the headlines in various degrees. So into that mix in the Garden State this past week …
Into the whole debate of paying college athletes or where the money goes from brands to the University came a pretty unique sponsorship pulled together by Virginia Tech as a way to use athletics to fund other programs; or at least those who teach other programs well outside of athletics. Union First Market Bank has …
There is no doubt the simple act of the Ice Bucket Challenge surpassed the imagination and expectations of those golfers who originally launched the idea on July 15 to benefit ALS (Amyotrophic lateral sclerosis, or Lou Gehrig’s Disease). From kids to heads of state to celebrities to athletes, the challenge is still going strong with …
It’s cheap, it’s simple, and it’s simple to understand. Those are some of the most forgotten goals for brand and marketing and PR campaigns in a world where we are all about multi-layer, multi-level complex engagement. That’s really why the Ice Bucket Challenge has worked, and helped really advance the cause and the funding for …
Here is the latest q and a conducted by Tanner Simkins; this one with Dr. James R. Andrews the world’s leading physician and orthopaedic surgeon for sport-related injuries. He talks about building his business and brand in sports medicine… Many regard Dr. James R. Andrews as world’s leading physician and orthopaedic surgeon for sport-related injuries. …
It is a tradition at almost every sporting event across the country, the pre-game singing of The Star Spangled Banner. It has been done via guitar, and choir, with simplicity and comic relief, and in some cases bungled beyond recognition. It is not an easy song to do, but it never ceases to bring a …
We have talked from time to time about the lack of activation in sport for one of the most vibrant and engaged audiences out there; seniors and baby boomers. It is a segment of the population that has vast consumer experience, knows how to activate in groups, has defined spending habits and in many cases …
As we have mentioned before we would like to highlight some of the best of the best in communications and marketing more regularly with a short q and a. We start it off with Arizona Diamondbacks SVP, Josh Rawitch. One of the most respected team communications executives in professional sports, Josh Rawitch is entering his …
The eyeglass market is not an easy one to cut through in sports. Oakley, Ray Ban and others spend millions marketing, signing athletes and then creating custom product to engage fans and gain market share. However there are brands that can disrupt and find ways to cut through the clutter with some unique platforms. Maui …
