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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
If there was ever a personality meant for talk radio it is Nestor Aparicio. No matter where he has worked in and around Baltimore, “Nasty” as he is sometimes known, has never been a shrinking violet, and is never ever without an opinion or something to say. Sometimes he has ticked people off, sometimes he …
The following ran on New Jersey Newsroom on Friday as well… It hasn’t been the easiest of winters for the owners of the New Jersey Devils and the Philadelphia 76ers, at least on the court and the ice. The Sixers have spent the season dumping salaries, name players and expectations in exchange for a run …
It was once rightfully so called “Geekfest,” a small to medium size gathering of young men looking to figure out how to make statistical analysis more relevant. However the MIT Sloan Sports Analytics Conference as a brand has now grown into an event that has probably even surpassed the vision of what its founders, Houston …
Last year we raised the question of when a someone in the financial services or insurance space would grab a trade day promotion, either with a league or a broadcaster, for the NBA and/or MLB trading deadline. According to Darren Heitner at Forbes, Fidelity Investments has come to the table with ESPN to sponsor #TradeTalk …
If you have been around baseball at any point since the 1970’s you may not know Ed Randall, but you know of him. A longtime New York radio and TV personality and published author, he now hosts the Sunday morning radio program Ed Randall’s Talking Baseball, which airs on New York’s WFAN-Radio and “Remember When” …
As we get through Super Bowl weekend, there are few that understand the convergence of digital, fantasy and the NFL better than Chris Russo. Russo has been ahead of the curve in his time at the NFL, in his time as the founder of what was Fantasy Sports Ventures and became The Big lead, and …
It used to be such a huge part of a league sponsorship because frankly, the players really need and used the cars. However now the ritual of handing the Super Bowl, MLB, NHL or NBA MVP a set of keys to a car he may never drive is much more about the final exposure for …
Much has been hyped and speculated about what role the opening of Cuba will have in American, and global business in the coming months and years. While most experts see this as a gradual turn, not something that can happen just overnight, with many cultural, financial and political mountains to climb still, one of the …
While many times media-types look to larger market teams as innovation leaders, especially in the digital and social space, the reality is that those in smaller markets are sometimes best at innovation. One of those leaders of the pack for Major League Baseball is the Milwaukee Brewers. No matter what happens on the field, the …
For all the talk about baseball needing to catch up with the times, the traditions of how the game is played remain hallowed ground, and one of those traditional points of execution is the sacrifice; literally giving your chance at glory up to move a runner along. Sometimes as we focus on the glory of …
