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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
They are unregulated by the FDA, claim to be safer than the regular brands, are environmentally friendly, have started to sign u celebrity endorsers and have the large budgets for marketing that could all be part of a new category on the rise, especially amongst a younger demo. So will E-cigarettes find their way into …
The shaving industry has perhaps never been bigger. From products like Headblade to mail away shaving clubs to The Art of Shaving and King of Shaves chains, hair removal is spending more time courting males than ever before with slick promotions, viral videos and immersive experiences. Whereas earlier generations were focused on keeping hair, now …
As we have mentioned before, the fallout from controversy involving high level athletes and celebrities often goes way beyond the personalities themselves. The collateral damage effects hordes of people who had little to nothing to do directly with the offending party, and many times that fallout…restaurants that lose income from lockouts, memorabilia deemed worthless because …
Some of the most successful people in the sports and entertainment fields all started at the same place…the bottom; as volunteers, freelancers, and interns trying to get some experience and learn on the job. It was rarely about the money; it was about following your passion and being part of the experience. The value that …
The relative quiet of post-MLB All-Star has given way to NFL Training camp and one of the most active times of the year for baseball before the pennant races kick in…the MLB Trading Deadline. The Trading deadline, now at the end of July, grabs a lion share of the media and public attention, even if …
It is the largest global sport not part of the Olympic programme now, and unless there is a big shift come September in popular sentiment, it will continue to be. The baseball/softball bid that moved to final consideration in September o to return to the Games in 2020 was surprising to some, but in the …
The NHL survived and thrived during after this past year’s lockout, leveraging a breakneck schedule and some new faces, as well as an ever-improving relationship with NBC, to push new interest in the sport heading into a full slate of games in 2013-14. Still with their disputes settled, there was still uncertainty if one of …
It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day…a day also this year when Keith Olberman returned to ESPN and the NCAA announced it was …
The MLB All-Star events have grown into a weeklong baseball and branding extravaganza that have not just surpassed the original intention of the events, but have expanded into what is arguably the largest multi-day single sport platform in the industry. Super Bowl is a celebration of a championship, the All-Star festivals of the other professional …
Brewers Find A Way To Honor The Old Standard…Mascot: The race around the bases and the stadium with mascots now regular fare…best celebrated with Presidents in Washington and sausages in Milwaukee. However the brewers have taken a new combo spin…the anniversary celebration and the mascot race…to recently draw more attention to the brand. The club …
