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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Some best practices and ideas for a weekend… Take A Base, Get A Taco: Taco Bell has been known to tie their partnerships with professional sports to some outlandish giveaways over the years, some of which they have had demand exceed supply. So this time out for the World Series they placed a bet on …
MLB’s Stand Up To Cancer Beyond Compare: Throughout the baseball postseason, the colorful and silent Stand Up To Cancer logo has appeared without great fanfare. It does not scream at the consumer, but in every ballpark during the playoffs there was the logo. For some, myself included, the logo was a surprise and may not …
As we hit the final steps before the World Series, move deeper into the NFL and college football and welcome college hoops and other winter sports, some interesting best practices for the week… Hashtags Abound: Last year the University of Mississippi cracked the hashtag on the field boundry by dropping one in the end zone …
None of the eight teams that made the MLB postseason this year played in an indoor environment, a bit of an anomaly for baseball in recent years. No Diamondbacks or Brewers, Rays or Astros to be seen. So with the elongated playoff format heading into colder and wetter weather, MLB has had to deal with …
An undefeated NFL season. A perfect college football season. A tennis Grand Slam. Tiger. Michael. The Miracle On Ice. Even horse racing’s Triple Crown. All have been accomplished and celebrated time and again in American sport SINCE Carl Yastrzemski ‘s1967 season for the Boston Red Sox, the last time, until Wednesday night, that any player …
The final days of another playoff-less season for the New York Mets have gone pretty quietly. Except for the anticipation of R.A. Dickey winning 20 games and perhaps David Wright becoming the all-time team hits leader, the air left the CitiField balloon for the most part around the All-Star Game. Try as they will to …
As we near the Presidential election I keep waiting for President Obama or Governor Romney to invoke the name of R.A. Dickey as they search to find metaphors to engage casual voters in their narrative. They have used various platforms to gain support tied to sport…Olympics, NASCAR, hoops, golf, some baseball…but not yet the knuckleballing …
The Trenton Thunder have a great deal of intangibles in their favor. They are one of, if not the oldest current minor league team in the corridor between Washington and Boston, at least as far as affiliated teams go. Even better their affiliation is as the AA team for the New York Yankees, bringing all …
Tuesday night the sport of baseball gets what is perhaps the rarest of rare opportunities in a cluttered 24/7 sports and entertainment world…a night virtually free of competition to show off its best and its brightest. Maybe there is a little World TeamTennis, a dab of NBA Summer League and free agent movement, some minor …
If you ask many casual fans where “Baseballtown” is they may say St. Louis, Cooperstown, Williamsport, Chicago…but Reading, Pa? Correct. Reading, the home of the AA Reading Phillies, smartly grabbed the title in 2002, when a local boys and Girls Club presented the plan and the history of Reading in baseball lore to the late …
