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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is the largest global sport not part of the Olympic programme now, and unless there is a big shift come September in popular sentiment, it will continue to be. The baseball/softball bid that moved to final consideration in September o to return to the Games in 2020 was surprising to some, but in the …
The NHL survived and thrived during after this past year’s lockout, leveraging a breakneck schedule and some new faces, as well as an ever-improving relationship with NBC, to push new interest in the sport heading into a full slate of games in 2013-14. Still with their disputes settled, there was still uncertainty if one of …
It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day…a day also this year when Keith Olberman returned to ESPN and the NCAA announced it was …
The MLB All-Star events have grown into a weeklong baseball and branding extravaganza that have not just surpassed the original intention of the events, but have expanded into what is arguably the largest multi-day single sport platform in the industry. Super Bowl is a celebration of a championship, the All-Star festivals of the other professional …
Brewers Find A Way To Honor The Old Standard…Mascot: The race around the bases and the stadium with mascots now regular fare…best celebrated with Presidents in Washington and sausages in Milwaukee. However the brewers have taken a new combo spin…the anniversary celebration and the mascot race…to recently draw more attention to the brand. The club …
Last year at this time he was the best story in baseball many know about, but few really knew of. Quiet and contained, with nervousness about communicating with the media in English and guardedness for past minor off the field issues, Miguel Cabrera was a crossover brand basking in the shadows. However as the year …
As we go thru Father’s Day weekend in the States, a look at some good moves from in and around the sports biz world. Maximizing Merch: There was a time not too long ago where quick turnarounds on merchandise tied to players was risky and was carefully charted. However in today’s digital world, with free …
Wearing Your Heart For Your Club: Teams and leagues are often the center of community philanthropy. From Coat Drives to Charity nights, the ability for sports to drive awareness and dollars for cause marketing is pretty endless. Now via Ogilvy Brazil, the football team Sport Club Recife has tied a promotion for its most loyal …
It remains one of the biggest crapshoots in all of sport, the Major League Baseball Player Draft. Taking place over three days and including no international players, the Draft has always been somewhat of an afterthought for the casual baseball fan amidst all the goings-on in the MLB season. Like the NHL, the players selected …
Timing, as we all know, is essential to success in sport. A millisecond layer and a home run becomes a pop up, a blink too soon and a NASCAR driver ends up being entangled with a rival just in front of him, a small flinch and an birdie ends up being just par. So it …
