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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sometimes a little clutter is the spark for innovation, and the folks at USA Baseball, the national governing body for the National Pastime, seem to have come up with new incentive for those late on their spring cleaning. USAB remains an undervalued resource for many in the lexicon of baseball, many times placed between the …
As the mad scramble begins in the NFL, one area that will have a scramble of its own will be media relations. The time-honored off season ritual of pulling together the printed media guide will go into overdrive as teams decide who and what will go in, and what will come out of what is …
This coming week, as NFL returns to business, marks the 25th anniversary of the USFL’s demise and their $1 settlement victory over the NFL. For those old enough to remember or have seen the ESPN special, the USFL thrived not because it competed head to head with the NFL, it thrived because it attracted a …
An NBA lockout (no summer league), an NFL lockout (no workouts), no Olympic prep and no baseball made the quietest day on the North American sports calender…the day after the MLB All-Star game, even quieter than usual this year. What did that mean? A chance for other second tier sports…other events, to own a day …
Much will be made of Sony Pictures “Moneyball” this fall and how it ill help baseball as a brand, or how the upcoming Lionsgate film “Warrior” will lift the brand value and casual interest in Mixed Martial Arts, but at the end of the summer the sport which again will win the big screen battle …
As the baseball world heads to All-Star and everyone celebrates the brand of Derek Jeter, It is interesting to see how Brand Jeter going forward can take some pointers from another Yankee great…Hall of Famer Yogi Berra. Yogi Berra’s legacy is as vibrant today as it was when the St.Louis native first arrived in the …
MLB’s fan-riven final spots for the All-Star team have always made for fun competition, and in the past few years the advent of social media components have driven the fan awareness factor to new heights. The teams have come up with a series of creative campaigns to drive awareness, making the old process of ballot …
Like in many parts of the United States, Minor League baseball across New Jersey is firmly entrenched in the fabric of Garden State sports. From the inner cities of Newark and Camden to suburban Sussex County and The Shore, the ritual of packing up the kids for an inexpensive and fun night at the ballpark …
Labor disputes in any business are never fun. We all want peace so that our cars are sold fairly, our pools stay open, our garbage is picked up and our teams play when they are supposed to. While fans grow frustrated with the current lockouts in the NBA and the NFL, the seasons are still …
It was with some shock and disappointment that amidst the Yes Network’s televising of Yankees Old Timers Day Sunday it was mentioned that it is the only Old Timers celebration in baseball, surprising as that may seem. A sport that prides itself on its history and tradition, that once had a sponsored nationwide series that …