JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
By day Russ Scibetti is a rising star in the analytics world of Sports Business. As President, KORE Planning & Insights and Founding Editor, TheBusinessOfSports.com, the Arizona State and Rutgers grad works with teams and companies of all sizes to better use data to drive their business intelligence strategy. However one passion project Scibetti has …
As we wrote last week, one of the great gifts we continue to have and share is the ability to learn through teaching; and I am blessed to again be coming back to Columbia this fall for what will be my 11th straight year on campus. That is augmented by our summer high school program, …
One of the most important assets to growth, and one of the most underrated, is the ability or the want to never stop learning. It doesn’t matter from who or from what, but the quest to keep trying and finding new things is what makes every day interesting and leads you to places you never …
Juan Mata has seen success in soccer at every level and has parlayed that success into millions of dollars in contracts and sponsorships throughout his career, which now has him starring for Manchester United, arguably the most impactful sporting brand on the planet. So how is Mata looking to seize that stage going forward, with …
We are awash in analytic solutions, measurement and analysis in sport. From the grassroots to the NFL, data consumption for fans, teams and leagues has never been more diverse or more scrutinized. Where are the breakthroughs coming from and who is helping shape the field of analytics play? One company is Hudl. Hudl is one …
Paying for news, or sports or financial information is not new. Cable TV, newspapers, magazines, it is the model that has always existed in a more traditional sense. However with the birth of online media and content came the notion that of it was free it had to be me. Drop in billboards and banners, …
We reach mid-July and the lull comes up again; the quietest two days in terms of games in North America. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day…. Thursday, golf also starts to grab its headlines …
There is certainly continued angst amongst those making a living in media these days. ESPN and Sports Illustrated layoffs, sites rolling up, newspapers well…that we know. Then there are new offerings like Oath and Stadium and the continued watching of platforms like Facebook and Twitter. We still have Bleacher Report and others humming along and …
Thirty years ago, July 1, 1987, I was in my office at SportsChannel in Woodbury, N.Y. (where I was Assistant Director for Marketing and Public Relations) with a group of people listening to a new venture in sport, all-sports radio. Just after 3:00, the signal at 1050 AM changed from WHN, a country station which …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 25, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …