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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Cosmos were first in last spring, and now MLB joins President Obama as next in for the expansive effort growing between the United States and Cuba. Where will it go next? There are lots of possibilities from the largest to the grassroots. Much has been hyped and speculated about what role the opening of …
We can never learn enough from experts and teaching tactics around the world. Here is a guest post from Rick Liebling, with some sports on sports business with a Spanish tilt. Rick Liebling is an independent marketing consultant with more than 15 years of sports marketing experience. You can follow him on Twitter: …
Guest post by Tanner Simkins… Loud cars, brash fighters and a fast-paced testosterone driven Olympic sport. What do they have in common? A weekend in Las Vegas. The city known for big and bold will have a rare chance to host not two but three high octane sporting events this weekend, as the UFC fight …
The LA Galaxy have more competition for the brand on the horizon. With an expansion MLS team coming and at least one, if not two NFL franchises joining the massive media market, the residents of the StubHub Center will continue to look for ways to stay as involved and active in Southern California as they …
Guest post; Rick Liebling is an independent marketing consultant with more than 15 years of sports marketing experience. You can follow him on Twitter: @RickLiebling After many successful years in professional soccer, most recently as the Senior Vice President, Global Sponsorship for MLS / Soccer United Marketing, David Wright has traded his shin pads for …
Fashion Week is quickly coming upon us, so why not talk wearable tech and fashion in athletic apparel? University of Denver business school alum Jake Waxenberg is the Director of Brand Strategy for Athos, the next generation of smart clothing. The Del Mar, California native trained at IMG Soccer Academy and the Athletes Performance Institute …
While clubs from around England and Europe see the United States as a new Revenue Stream, They Aren’t Willing To Truly Understand This Unique Market. Bayern Munich has put down roots trying to build their brand, Chelsea and Roma have launched grassroots programs and Manchester City has their investment in NYCFC, but colleague Rick …
The Mailman Group came out this week with their most influential sports brands on Weibo (which if you don’t know is the Chinese equivalent of what Twitter is elsewhere), and it points to the rising level of casual engagement in global sport that a curious and engaged Chinese audience is following. It is certainly not …
There are few more memorable moments in sports and entertainment than when a record is set. No matter how big or small, shattering a milestone is the perfect measurement tool for success, and there remains no yardstick bigger for records than to make or break The Guinness Book of World Records. The validation is well, …
Some of the greatest success stories in sport in the past few years have come when an organization has embraced the community and is a key part of the fabric of their city or town, and also turn that success into excellence on the field. We saw it last year, and again this year, with …