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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The NASL has always made the claim to be an innovator. Even in its first incarnation, colored balls, shootouts, exploding scoreboards and cheerleaders were all part of the play to get America interested in “The Beautiful Game.” In many ways it was way ahead of its time, speaking to an audience that was not yet …
This week whole the storm came down on FIFA, some of soccer’s best ambassadors to the podium to talk about their greatest challenges and opportunities, many of which will start Saturday at Red Bull Arena. They are the members of the U.S. Women’s National Soccer Team, who will take to the pitch in Harrison in …
Just a few years ago people raised some eyebrows as brands like Emirates Airways took their place in U.S. sport, partnering at first with the Breeders Cup and then branching out into golf and tennis. At the same time traditional American brands like GM and Coke took the international dive in soccer, taking marketing spots …
If you wanted to take a snapshot of the progression of sports in America for the last three decades; not just the biggest of leagues but startups and “attacker” brands as well, you should start with Andy Dolich. The Brooklyn native has been there for some of team sports’ greatest moments and some if it’s …
Veteran announcer Joe Tolleson has called a host of sports events in his career, from the Olympics to the NHL. However what he may be known best for is his work in soccer, which will be amplified this spring and summer as he takes the reins as the first TV voice (along with partner Ian …
It was once rightfully so called “Geekfest,” a small to medium size gathering of young men looking to figure out how to make statistical analysis more relevant. However the MIT Sloan Sports Analytics Conference as a brand has now grown into an event that has probably even surpassed the vision of what its founders, Houston …
In less than a month’s time, the New York area will have not one, but two Major League Soccer clubs, as New York City Football Club will make its MLS debut and join the Red Bulls for their debut season. Adding in the Cosmos in the NASL and Sky Blue in NWSL it makes for …
It will be an interesting spring for the New York Red Bulls. Not only did their biggest name, Thierry Henry, retire, but they have had a change in management on the field and now have the added challenge of having another franchise, New York City Football Club, getting started across the river at Yankee Stadium. …
They have had a pretty amazing two year run, those Super Bowl bound Seattle Seahawks. One of the things that has made the run so impressive has been the change of culture on and off the field, starting with owner Paul Allen through to head coach Pete Carroll. That change is also seen in the …
We all know about the “YouTube Sensations,” the seemingly unknowns who have come along to dominate the social media and pop culture world with their quirky films, unique style, and niche coverage of topics of various sizes and interests. They drive views, engage fans and get brands to lock on for endorsements. The most successful …