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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MLS

Brand Building: Hockey Across America, Legal Gambling Across The UK

February 18, 2012 by eastwin5

Hockey takes Its Weekend: Five years ago it started with a series of disjointed events with little media attention in hotbeds across the country. However now, with the buy-in of a major corporate sponsor (McDonald’s), the media power of NBC and the marketing if the NHL, “Hockey Weekend In America” is continuing to gather steam. …

Read moreBrand Building: Hockey Across America, Legal Gambling Across The UK

Fire In A Box, Wings In A Bowl, Fighting In Vegas, Packers Everywhere…

February 4, 2012 by eastwin5

So here we are at Super Bowl Weekend, hopefully they will play the game at some point soon. We wanted to take a little respite and point out some innovative events worth a pop away from the Giants and Packers… The Fire Score With Quaker Oats: Now the venerable Quaker Oats brand, a Division of …

Read moreFire In A Box, Wings In A Bowl, Fighting In Vegas, Packers Everywhere…

Pro Bowl And Social A Next Step For Sport?

January 29, 2012 by eastwin5

The Pro Bowl has been an afterthought for sports fans for years. Like most professional All-Star Games, mass exposure by media, the lack of any great value to players and the hyper-sensitivity to injury has made the games themselves into less than they used to be, and have made the weekends into great opportunities for …

Read morePro Bowl And Social A Next Step For Sport?

Giving Popcorn It’s Due

January 20, 2012 by eastwin5

Thursday was National Popcorn Day across America, with many of the major brands in comfort snacks staging promotions, from education programs in the media for the health of the snack to giveaways by brands like Popcorn, Indiana on the streets of new York and Los Angeles. Movie chains ran online couponing for discounts for those …

Read moreGiving Popcorn It’s Due

No Predictions, Just Some Thoughts For 2012

December 30, 2011 by eastwin5

First of all for all those who read or follow the blog, bought my book, or even signup for the newsletter every week, thank you. I have probably gotten more positive feedback and comments in 2011 than ever before, and it is greatly appreciated. The goal is pretty simple…as my grandfather told me, you have …

Read moreNo Predictions, Just Some Thoughts For 2012

Free Engagement? Manchester City Takes Another Step To Grow…

December 7, 2011 by eastwin5

The cultural and business differences in how digital sports is offered in Europe and North America is in many ways as wide a divide as well, the ocean that separates the two continents. The early growth of mobile and digital platforms by the sports consumer outside of the United States, as well as the passion …

Read moreFree Engagement? Manchester City Takes Another Step To Grow…

Of Tweets, Handles and Hashtags…

November 24, 2011 by eastwin5

In 1929, the New York Yankees and Cleveland Indians came up with an innovative idea for fans to distinguish their players from one another on the field…both teams put numbers on their uniforms. The need for numbers had been tossed around before, even used in other sports and by the Indians in baseball as early …

Read moreOf Tweets, Handles and Hashtags…

Beyond Sport Unites, Makes An Impact

September 28, 2011 by eastwin5

On Tuesday at Yankee Stadium several hundred professionals, many in community relations from teams from around the world, gathered for the Beyond Sport United “Sports Teams For Social Change” conference. While cynical may say that the event was a chance to have professional sport gather to network and then go back about their business of …

Read moreBeyond Sport Unites, Makes An Impact

Why BWB Matters…

September 26, 2011 by eastwin5

Saturday around 250 bloggers, media types, interested parties and sports enthusiasts gathered at the world headquarters of Bloomberg in New York for Blogs With Balls 4. The event was a day long (as well as a preparty the night before and an afterparty last night) Petri dish for where media is, and isn’t today. Along …

Read moreWhy BWB Matters…

Finding Soccer’s “Rudy”

September 19, 2011 by eastwin5

The last two years, Inspireum, a Bend, Oregon based social enterprise, has built the High School “Rudy” Awards, which honors state by state the most inspiring story of a young student-athlete who plays football. He has never been the biggest or the best, but many times he has overcome the most or used the values …

Read moreFinding Soccer’s “Rudy”
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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