JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The Pro Bowl has been an afterthought for sports fans for years. Like most professional All-Star Games, mass exposure by media, the lack of any great value to players and the hyper-sensitivity to injury has made the games themselves into less than they used to be, and have made the weekends into great opportunities for …
Thursday was National Popcorn Day across America, with many of the major brands in comfort snacks staging promotions, from education programs in the media for the health of the snack to giveaways by brands like Popcorn, Indiana on the streets of new York and Los Angeles. Movie chains ran online couponing for discounts for those …
First of all for all those who read or follow the blog, bought my book, or even signup for the newsletter every week, thank you. I have probably gotten more positive feedback and comments in 2011 than ever before, and it is greatly appreciated. The goal is pretty simple…as my grandfather told me, you have …
The cultural and business differences in how digital sports is offered in Europe and North America is in many ways as wide a divide as well, the ocean that separates the two continents. The early growth of mobile and digital platforms by the sports consumer outside of the United States, as well as the passion …
In 1929, the New York Yankees and Cleveland Indians came up with an innovative idea for fans to distinguish their players from one another on the field…both teams put numbers on their uniforms. The need for numbers had been tossed around before, even used in other sports and by the Indians in baseball as early …
On Tuesday at Yankee Stadium several hundred professionals, many in community relations from teams from around the world, gathered for the Beyond Sport United “Sports Teams For Social Change” conference. While cynical may say that the event was a chance to have professional sport gather to network and then go back about their business of …
Saturday around 250 bloggers, media types, interested parties and sports enthusiasts gathered at the world headquarters of Bloomberg in New York for Blogs With Balls 4. The event was a day long (as well as a preparty the night before and an afterparty last night) Petri dish for where media is, and isn’t today. Along …
The last two years, Inspireum, a Bend, Oregon based social enterprise, has built the High School “Rudy” Awards, which honors state by state the most inspiring story of a young student-athlete who plays football. He has never been the biggest or the best, but many times he has overcome the most or used the values …
Ok I’m a bit biased, as I both graduated from and worked at my alma mater, Fordham University in The Bronx, New York. However a piece by the New York Post’s Justin Terranova last week pointed out how Fordham continues to churn out some of the most impactful voices in Fordham today, especially in the …
The stadiums and arenas of today, from the newest minor league parks to those at the highest level, now are outfitted with all the trimmings to best maximize in game experience and, hopefully revenue. The suite business has probably suffered from the economy more than any other silo in sport, with more creative approaches going …