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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Guest post by Tanner Simkins… Loud cars, brash fighters and a fast-paced testosterone driven Olympic sport. What do they have in common? A weekend in Las Vegas. The city known for big and bold will have a rare chance to host not two but three high octane sporting events this weekend, as the UFC fight …
While sports media has been rightfully obsessed with Super Bowl 50, and the NBA All-Star weekend one story has slipped under the radar: the very fast start of Professional Bull Riding (PBR). More than a few eyebrows were raised when the Hollywood agency known for building stars like Oprah, Adele, Serena Williams, Ben Affleck and …
We are coming up on Daytona for NASCAR’s start; the IRL is looking to rebrand and re-emerge yet again, Formula 1 is looking to find its place in the U.S. and even the niche sport of drag racing is trying to rebuild. So as the economic times start to recede and sponsor dollars are becoming …
There are few more memorable moments in sports and entertainment than when a record is set. No matter how big or small, shattering a milestone is the perfect measurement tool for success, and there remains no yardstick bigger for records than to make or break The Guinness Book of World Records. The validation is well, …
The folks at MVP Index furnished the following looking back on best practices in social for 2015 MVPindex Co Founders Shawn Spieth and Kyle Nelson presented the 2015 Sports Social Media Awards at the Cynopsis Sports Engagement Summit this past week at the New York Athletic Club. The awards, focused on US sports and athletes, …
During the World Series it was a little surprising to walk into a CitiField bathroom and see people charging their phones in the lone outlet by a urinal. The same scenario for the wireless charger-less generation goes on countless times in stadia and arenas, as people more dependent on mobile devise look for some extra …
Even with some ups and downs in casual fan interest, NASCAR remains a monster of an activation platform. While IndyCar has never found its spot in the landscape, the high impact, high profile personalities who drive almost every week from February through November remain the brightest sports business lights in racing, and are still the …
As Memorial Day is upon us here in the States, it is interesting to take another quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
With the Daytona 500 set to get NASCAR in gear this weekend, we looked to our friends at MVP Index to tell who leads the social race in North America’s most engaged and entertaining sport on wheels. The winner: Dale Jr. Here’s the breakdown. Dale Earnhardt, Jr – 10/1 odds to win the 500 and …
We hit a bit of a lull between NHL All-Star Weekend, the Super Bowl, Australian Open done and NBA All-Star weekend next week, so what better time to talk NASCAR communications. The 2015 season will really open with Daytona on February 22, but the business never really slows down these days. One person who has …