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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is nestled between the major markets of New York and Philadelphia. It is the largest, and in many ways the only, self-sustainable green sporting facility in North America, if not the world. It is an independent venture run by a family dedicated to finding ways to reinvest in its community. Yet for all it …
On Sunday at the now ultra-fast Pocono Raceway, NASCAR, one of the best sports at fan engagement, will launch their latest attempt to capture casual fans by partnering with Twitter for a co-branded racing page. It will be promoted at the racetrack and on television, and the Pocono 400 will be renamed the “Pocono 400 …
As Memorial Day is upon us here in the States, it is interesting to take a quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
The endless debate rages on as to how and what twitter as a social platform can do for sport. We started the weekend with New York Giants defensive lineman Osi Umenyiora trying to use the medium to help Lawrence Taylor buy back his Super Bowl ring…provided Umenyiora found a million followers. Then we had NASCAR …
MLB and NCAA Baseball A Good Fit: It came out the last few days that Major League Baseball is looking into a partnership to help enhance collegiate baseball in a number of ways, including putting money in a scholarship pool. Regardless of the scholarship money, an MLB/NCAA partnership would be a boon to college baseball, …
It is no secret that as costs escalate and fans clamor for more access and brands for more ROI, that team sports needs to continue to be more creative in finding dollars to meet budget and in giving fans more reasons to engage. So with that in mind it should come as not a huge …
The NHL Playoffs Are Here, So Grow Away: As the NHL Playoffs dawn again, so does the tradition of the unshaven, this year with a twist. It has long been a habit for players not to shave during the playoffs, and in recent years the promotion has been passed along to fans, who can grow …
As we reach Selection Sunday and heading to daylight savings, some thoughts on a few innovative ideas that have come about… New York Life Goes OT: A few years ago the Foxwoods Casino and Resort came up with an innovative takeover of Knicks games, sponsoring the last five minutes of the fourth quarter with extra …
One of the more entreprenurial hustles in sport branding is finding ways to creatively capture lightning in a bottle, a few minutes of exposure as a result of timing, luck and smart thinking. Such is the case with people who were able to cash in short term on the Jeremy Lin craze, with websites, bootleg …
It is almost time for President Obama to start ramping up the engines for the run to November. As the Republicans twist back and forth between Rick Santorum, Mitt Romney and other challengers, the Democrats have stood on the sidelines waiting their turn to start moving against whomever is on the other side. This week …
