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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For all the hand wringing over the weekend, no brand could have had a better start to its season than the resurgent folks at NASCAR. The rain that pushed the Daytona 500 into a unique Monday night start, coupled with crashes, rivalries relaunched, new territory in social media and the continued birth of new faces, …
There are few weekends busier than this one in sports for big events (especially if you happen to be in Florida). From the roar of Daytona to the snap of spring training (throwing in several hundred college games across the state as well) to NBA All-Star weekend and the NFL Combine, and virtually no sports …
Hockey takes Its Weekend: Five years ago it started with a series of disjointed events with little media attention in hotbeds across the country. However now, with the buy-in of a major corporate sponsor (McDonald’s), the media power of NBC and the marketing if the NHL, “Hockey Weekend In America” is continuing to gather steam. …
Anyone who has turned on a sporting event in the last two weeks has seen the preview of the new Steven Soderbergh movie “Haywire,” which stars among others Michael Douglas, Antonio Banderas and Ewan MacGregor. However one of the biggest crossover stars in the film may just be Gina Carano. The daughter of former Cowboys …
It wasn’t a blockbuster year for sports-themed films, and perhaps the best work again was the ESPN 30 For 30 series put together by Bill Simmons, which brought us inside the lives of everyone from Steve Bartman to Marcus Dupree and beyond. Now sports product placement in film again thrived, and in a year when …
It wasn’t long ago that critics were playing the death knell for NASCAR. Jimmie Johnson’s string of titles took away the competitive edge for the title, too many rules, too much TV, no diversity in drivers…same old same old every week. Well along came 2011, a little uptick in the recession, a more comprehensive and …
For experience, there are few niche events that beat the PBR and the ING New York City Marathon. However both have always had trouble growing their platform outside the event and into a global experience in a crowded fall landscape. As the PBR conducts its Championship at a sold out Thomas and Mack Center this …
The IZOD Indy Car Series was making slow, steady strides back to relevance in a sport that had left the circuit almost for dead a few years ago. The infusion of Phillips Van Heusen as title sponsor brought millions of dollars in promotions, other new sponsors had come aboard and brands were working together on …
The history of auto racing in various forms in New Jersey is a long one. From road races that cross-crossed the state to Atlantic City to raceway park and the Marlboro Grand Prix at the Meadowlands, the Garden State has found its way, even without the power of NASCAR, to come up when organizers look …
Much will be made of Sony Pictures “Moneyball” this fall and how it ill help baseball as a brand, or how the upcoming Lionsgate film “Warrior” will lift the brand value and casual interest in Mixed Martial Arts, but at the end of the summer the sport which again will win the big screen battle …