JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
For this edition of “Teaching Thursdays” we ask some of our colleagues at Columbia what they will be keeping their eye on for 2017. The Masters in Sports Management Program at Columbia, now just over 10 years old, is the only program in the Ivy League and is recognized as the number two program globally …
The following was compiled by Columbia student Matt Walker… “Working in sport, you learn how to delegate and surround yourself with good people. Sport truly is a team effort”. Former NBA Commissioner David Stern performed a Q&A interview with Sport’s Business Radio’s Brian Berger at The Player’s Tribune office in New York last week.. Students …
We have all seen the good and the bad that the recent elections have brought to light in the area of social media influence impacting a sometimes quick to judge consumer base. President Barack Obama, who is one of the first leaders in any field to have harnessed the power of the digital and social …
This week we go to Texas and talk to Michael Lysko about the Sports management program at Southern Methodist University. Mike joined the SMU faculty in 2009 as Director and Professor of Practice of the newly-formed Sport Management program. He serves as Advisory Board Chair and Director for the undergraduate and graduate program, providing leadership …
Here we are with yet another social phenomenon, being quickly grabbed as a challenge from sports teams big and small, and with it many of their engaged followers. The question is, can it become a philanthropic driver of good, or is it just a goofy viral experiment that will go the way of dabbing and …
Yes we all know content is king, and live sports are the emperor, and Verizon, through all its sports partnerships, has access to integration in thousands of hours of live content for its subscribers, from the NFL to professional soccer. How do you create added value on top of that for a new platform like …
Inspired by our q and a with Paul Swangard last week, we are going to try and make Thursday’s “Teaching Thursdays,” doing a q and a with some of the brightest educators in sports business. This week we got some time with Rick Burton, the David B. Falk Endowed Professor of Sport Management in Syracuse …
It came up on every panel at the NeuLion Sports Media Technology Conference in Manhattan Beach, California last week, despite the fact that the conference, and the leadership in the industry, is all abuzz about new ways to engage, the mobile space, on-demand audio, social engagement and streaming. Yet there it was, as old school …
Sometimes it’s the simplest of idea, the chanciest of meetings, that lead to a Eureka moment that can help many. Here is a great example of what a young boy on the mend and an NFL players can do together to help others. In September 2014, Michael Siroty, then nine years old, tore his meniscus …
This past week The University of Vermont canceled a women’s basketball game at North Carolina, scheduled for Dec. 28, due to concern over the state’s HB2 law, known as the “Bathroom Bill,” and it follows a steady stream of news, including the NBA’s decision to pull the 2017 All-Star Game from Charlotte and The University …