JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
I am a living, breathing example of the adage you learn more from your mistakes than you do from your success. That’s one of the great things about being involved with young people; mentoring, teaching, you get lots of do-overs and many chances to look back and see what works, what didn’t, and how you …
The following was compiled by Columbia’s Kelly Carroll This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup …
It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day…. Thursday ,golf also starts to grab its headlines with the Open Championships starting. MLS and WNBA …
As we have been saying a lot recently this business, sports and entertainment, has to be more about the people and the places than the things for those who work in it. You can’t put in the hours, the travel, the sacrifices, unless you have the passion for it, and all along the way should …
This post, compiled by Columbia student Kelly Carroll, is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to startup founders to …
In May several leading sports executives at the CAA World Congress of Sport were asked what keeps them up at night and what are they watching for the coming year. One of the more unusual answers at the time came from longtime entertainment executive now part owner of the Seattle Sounders of Major League Soccer, …
It may have not been the best kept secret, the announcement Monday of the 201 U.S. Men’s Basketball Team for the Rio Games, but the folks at USA Basketball, along with their partners like Nike and the NBA, found a way to officially break the news and give every member of the team literally a …
The following summary was compiled by Columbia student Kelly Carroll, timely given the end of Copa America and the growth of soccer into what promises to be another landmark summer for the sport in the United States… This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of …
Brands are always trying to find new areas of engagement in the crowded world of team sports. What’s the investment, what’s the ROI and more importantly how can we grow the investment we have already made by annexing new territory or opportunities. One of the more unique niche engagements around title time is the partnership …
As we hit the summer months, and the chances of quick downpours increase not just for baseball but for NASCAR, golf, even tennis, how come few teams or leagues have taken a shot at sponsoring the rain delay? The Cubs have come up with Reynolds Wrap as a tarp sponsor, the Red Sox splash …