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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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NBDL

NBA “Patching Together” An Interesting Narrative…

October 12, 2017 by eastwin5

When the NBA first announced they would go the patch route, there was a lot of speculation over the who and the what and the how on the program. Added value to big partners? Brands buying in on multiple teams? Maybe one national sponsor? Would anyone take the bait and at what price? As we …

Read moreNBA “Patching Together” An Interesting Narrative…

How Laurene Jobs’ Ownership Stake Can Be A Monumental Move For Sports and Society…

October 4, 2017 by eastwin5

On Tuesday came the news that Laurene Powell Jobs, billionaire philanthropist, entrepreneur and president of the Emerson Collective, was buying a significant stake in Monumental Sports & Entertainment, the $2.5 billion business that includes the NBA Washington Wizards, NHL Capitals, WNBA Mystics, two AFL teams and Capital One Arena among other pieces. The investment, once …

Read moreHow Laurene Jobs’ Ownership Stake Can Be A Monumental Move For Sports and Society…

Trombone Oil, Disruptive Soccer, Rewarding Those Around You And Building Experience; Lessons Learned This Week

September 23, 2017 by eastwin5

It has been another interesting few weeks of attending events learning and listening between all the day to day activity. Through all that there were some great tidbits to share from the bigger successful minds that wandered in and out of meetings, media events and get togethers…Here’s some of the best to ponder on the …

Read moreTrombone Oil, Disruptive Soccer, Rewarding Those Around You And Building Experience; Lessons Learned This Week

Stuffing Buses, Working the Grassroots, The G League Version of the Nets Looks To Own An Island

August 28, 2017 by eastwin5

For those who don’t know, pro basketball has actually been back on Long Island since the Nets moved to the Barclays Center. Brooklyn does reside on the western end of one of the most populous and engaged bodies of land not part of the mainland US. However last year, a team with its sights a …

Read moreStuffing Buses, Working the Grassroots, The G League Version of the Nets Looks To Own An Island

AMEX Avoids The Brand Trap; Delivers With NBA Draft Experience…

June 24, 2017 by eastwin5

Many times brands fall into the trap of trying to shout too loud, and in doing so, they stray off course trying to find a consumer base that may or may not be right for them in a hyper competitive marketplace. It is easy to try and be many things to many people; it is …

Read moreAMEX Avoids The Brand Trap; Delivers With NBA Draft Experience…

NBA Draft Week Is Here: Who Are The Draftee Leaders In Social?

June 19, 2017 by eastwin5

We enter NBA Draft Week, five days of buzz, rumor, conjecture and life changing hope, and hype for teams, fans, brands and the league itself.  While the NHL and MLS push the envelope, the scale, scope and size of what the NBA does in the social space across the board, and what is encouraged for …

Read moreNBA Draft Week Is Here: Who Are The Draftee Leaders In Social?

“Sometimes I Enjoy Talking To Telemarketers” And Other Thoughts From Adam Silver

May 29, 2017 by eastwin5

Last week it was an honor to again be part of the Sports PR Summit, now with five years under its belt and led by Brian Berger. The event has grown in stature and information every year and the learnings again this past week were plentiful. We will to make an attempt to chronicle the …

Read more“Sometimes I Enjoy Talking To Telemarketers” And Other Thoughts From Adam Silver

Building A Niche In Sports; Tommy Rothman and Knicks Memes

February 20, 2017 by eastwin5

One of the great aspects of our  summer high school sports business program at Columbia , and the one we do with The School of the New York Times, is watching so many young people grow, and also learning from them, and Tommy Rothman is certainly a great example of how these programs can help …

Read moreBuilding A Niche In Sports; Tommy Rothman and Knicks Memes

Taking Another Kick With Super Bowl Social And Beyond With Jeramie McPeek

February 17, 2017 by eastwin5

Events like Super Bowl give you a chance to catch up with old friends and colleagues, one of which was NBA social pioneer Jeramie McPeek, who was quarterbacking all the social for the Super Bowl Host Committee in Houston. Jeramie has more than two decades of experience telling stories and achieving business objectives through traditional …

Read moreTaking Another Kick With Super Bowl Social And Beyond With Jeramie McPeek

USA Basketball Goes The Social Route To Unveil Their Team for Rio…

June 28, 2016 by eastwin5

It may have not been the best kept secret, the announcement Monday of the 201 U.S. Men’s Basketball Team for the Rio Games, but the folks at USA Basketball, along with their partners like Nike and the NBA, found a way to officially break the news and give every member of the team literally a …

Read moreUSA Basketball Goes The Social Route To Unveil Their Team for Rio…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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