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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There is no doubt that hockey remains king in Canada, but basketball is becoming a closer second than it ever has been before. The amount of elite players coming from the north increases every year, as does the interest, marketing and brand value of the countries only NBA team. The Toronto Raptors. One pf the …
It is a brand that most consumers know, but few these days follow consistently, the Harlem Globetrotters. Their shows still have great family value, especially on a cold winter’s night when they are in town for a day or two, but in an era of star quality and fast and loose entertainment for the millennials, …
Social media impact vs. on-court impact, that was an interesting measuring stick going into Thursday’s NBA Draft. While not a game changer for when it came down to selection in a field limited to two rounds, it is always interesting to compare and contrast who has the loudest voice and where and how they fit …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 21, make it to success on this side of the pond as it has for 30 years in the UK. For those who have not seen the ads or watched the promotions especially across …
It has been a good year to be the Warriors. From the on and off-court success in the Bay Area to their D-League franchise down the coast in Santa Cruz, all things Golden State are humming along. While many followers are well aware of the landmark season Steve Kerr’s team is having, they may not …
The age of online higher education of all levels continues to grow each year, and in a world that is increasingly more technologically savvy, the ability to study and earn a degree without ever setting foot in a classroom is becoming more and more commonplace. Whether that is healthy, and whether the loss of …
There has been a big push in recent years for professional sports in the United States to return to their roots and honor those who came first. MLB has done a tremendous job in and around all things Jackie Robinson and has worked to raise the profile of the Negro Leagues; the NFL recently helped …
Next week the NBA season will tip off, with LeBron’s return to Cleveland, Phil Jackson reshaping New York, Miami revamping itself, Kobe coming back to action in LA and the Spurs looking to defend. However shortly after the NBA gets rolling, the NBA D-League will kick off its season, with perhaps the best strategic positioning …
The allure of minor league sports is very powerful. Doing the right thing, having a great experience with young people as they work their way up the ladder on and off the field, an affordable family experience, a year-round chance for brands both locally and nationally to engage all are great opportunities that happen in …
Now it’s not like teams haven’t figured out the need for use of social media or the power it now has in engaging fans. Still, harnessing that power into some centralized events is sometime a challenge. Then again you have the Golden State Warriors, who continue to refine the aggregated space and recently staged one …
