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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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NBDL

Cavs Win In Social With LeBron, But Heat Haven’t Lost…

July 13, 2014 by eastwin5

We went to the folks at MVP Index to take a look at the LeBron effect is early on in social, and to debunk the myth that Heat fans evaporated…here ya go What impact can one man have on a brand? Ask the Cleveland Cavaliers. LeBron James’ decision to pick his first team over the …

Read moreCavs Win In Social With LeBron, But Heat Haven’t Lost…

What Next, Clippers?

May 31, 2014 by eastwin5

The speed and price of the Los Angeles Clippers potential sale this week pointed two key facts; there are more billionaires in the world than there are sports franchises for sale, and the most important part of any transaction is not a valuation or a sticker, tis what someone in the market will pay for …

Read moreWhat Next, Clippers?

Sixers To Camden, Sorta, It Almost Happened Before…

May 29, 2014 by eastwin5

This almost sorta happened once before, in 1993. The Philadelphia 76ers and their owner Harold Katz were embroiled in a dispute with their arena partners, the Philadelphia Flyers and their owner Ed Snider. The battle was over the new home of the teams, as the CoreStates Spectrum was quickly running out of its once very …

Read moreSixers To Camden, Sorta, It Almost Happened Before…

D-League Develops Way Beyond It’s Original Plan…

February 16, 2014 by eastwin5

It started out as an answer to the defunct Continental Basketball Association, a way to help young, and mostly young players, in the U.S. through a minor league system that could mirror what baseball had done.  Although that isn’t really where the NBA Development League is totally today, what has emerged is something perhaps more …

Read moreD-League Develops Way Beyond It’s Original Plan…

Can A Smart Biz Culture Make Sacramento “Kings” Of Sport Innovation?

January 28, 2014 by eastwin5

When he first bought the woeful Dallas Mavericks, Mark Cuban knew he had to make noise to draw attention and change the culture of the franchise. So he brought in an aging but always entertaining Dennis Rodman. It sent a message that things would be different, and a young owner would do what he needed …

Read moreCan A Smart Biz Culture Make Sacramento “Kings” Of Sport Innovation?

Majoring In The Minors: “Pay As You Go” Night A Smart Idea

November 29, 2013 by eastwin5

Minor league hockey usually doesn’t get the credit for being innovative and effective promoters much like their baseball brethren are. Occasionally a crazy jersey promotion pops up, or something edgy around a controversial celebrity, but by and large they probably don’t get the credit they probably deserve. Maybe it’s because there are too many things …

Read moreMajoring In The Minors: “Pay As You Go” Night A Smart Idea

As NBA Tips, Bleacher Report Grows In “Street Cred”

October 29, 2013 by eastwin5

Not too long ago if you went up to an NBA media member, or even most knowledgeable fans, and said your lineup of writers included veterans like Ric Bucher, Ethan Skolnick, Kevin Ding, and Howard Beck, one would guess maybe USA Today, a revamped ESPN, maybe even Beck’s former home at The New York Times. …

Read moreAs NBA Tips, Bleacher Report Grows In “Street Cred”

Brand NBA Tips Off With A Little More Zing Than Before…

October 3, 2013 by eastwin5

Nicknames on uniforms, fans names on the court, athletes partnering with global brands that are emerging into the US marketplace, steady, healthy brand growth outside the regions of where franchises currently are, small market success, establishing an expansion marketplace without actually having to move a team, and, having a team turn to its fans for …

Read moreBrand NBA Tips Off With A Little More Zing Than Before…

Can Professional Ultimate Frisbee Fly?

April 24, 2013 by eastwin5

Amidst all the hype of baseball, the NFL Draft, the NBA Playoffs, the NHL regular season finale, even the start of outdoor pro lacrosse came another property launching in a crowded marketplace. It has cool colors, lots of action, has been played by millions, can be coed, is fast paced and easy to understand. It …

Read moreCan Professional Ultimate Frisbee Fly?

The Next Revenue Frontiers Getting Within Sight…

April 19, 2012 by eastwin5

It is no secret that as costs escalate and fans clamor for more access and brands for more ROI, that team sports needs to continue to be more creative in finding dollars to meet budget and in giving fans more reasons to engage. So with that in mind it should come as not a huge …

Read moreThe Next Revenue Frontiers Getting Within Sight…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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