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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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NBDL

Sprite Takes Hoops Global

February 25, 2012 by eastwin5

For all the talk about basketball being a global game, the sport still means different things to different people in different places. In countries like China or France, NBA may have more leverage as a brand when Yao Ming or Tony Parker is involved, as nationalistic pride takes hold. In hoops-savvy Spain or Brazil, the …

Read moreSprite Takes Hoops Global

Can Jeremy And Victor Take NY?

February 10, 2012 by eastwin5

It has been yet another interesting week in the crucible of sport. While the New York Giants were celebrating their Super Bowl victory in the Canyon of Heroes, the hobbled New York Knicks had caught fire against some lesser opponents and an unlikely new star. Out of both have come some interesting marketing opportunities for …

Read moreCan Jeremy And Victor Take NY?

A Chance For The Nets To Pay Some “Bills”

December 26, 2011 by eastwin5

Christmas Day marked the beginning of the season for many of the NBA’s “A list” teams for the 2011-12 66 game sprint to the title. The day after marks the beginning for the rest of the league, including the transitioning still New Jersey Nets, in their final season at the Prudential Center in Newark. While …

Read moreA Chance For The Nets To Pay Some “Bills”

Collateral Damage NBA Style…

October 25, 2011 by eastwin5

We are just over a week from what would have been the start of the NBA season…a terrific encore to a great finish of last season, with the Olympics in the offing for 2012. Instead we have the lockout, and the start of the D-League and college hoops on the horizon. While many hold out …

Read moreCollateral Damage NBA Style…

Can The D-League Leverage The Lockout?

August 18, 2011 by eastwin5

We have all seen the stories of the mass defections of stars to Europe, China, Turkey, Mars…wherever the hoops rumors and dollars real and imagined may lead the NBA cognoscenti should the lockout take hold. Visions of Dwight Howard in Italy sampling pasta, Deron Williams chasing opponents around the minarets of Istanbul and Kobe Bryant …

Read moreCan The D-League Leverage The Lockout?
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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