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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As the NFL season officially and fully kicks off it is worthwhile nothing that another major rite of fall; October’s Breast Cancer Awareness Month, also got an early boos with the Susan G. Komen Run For The Cure this weekend. While the Komen Foundation has taken some hits in recent years because of its battles …
The phrase “The apple doesn’t fall far from the tree,” has been used to death, but when you talk about a combination of sports business savvy and the food industry well…the shoe fits (to use another wornout phrase). Meet the engine behind a new emerging platform called “The Hungry Fan, ” media personality, sports business …
The successful people in any field today are the hustlers and the storytellers; those who can articulate and execute ideas well in any field somehow always find their way through. In sports business, those folks are found in every vertical imaginable, and one who is doing extremely well in the services area is Russ Scibetti. …
Last year, WME acquired IMG for about $2.4B with the promise of connecting IMG’s deep and far-ranging sports, fashion and media operations with the vast talent, access, reach and expertise of WME, the world’s leading entertainment agency. WME/IMG represents talent such as Oprah Winfrey, Gisele Bundchen, Matt Damon, Serena Williams, Denzel Washington, and many, many …
We live in a world where content is key, but finding unique content with an audience and effectively telling that story to both the casual and the diehard can be a challenge. Enter FloSports. Based in Austin, Texas, the company uses live programming, original content, and owned and operated events to unite fragmented communities by …
College football, especially amongst the five power conferences, continues to be a media and broadcast ratings bonanza in the United States, and with the next round of college football playoffs on tap for January, there is no sign of the interest and the passion for the game slowing down. So is DFS ready to take …
It is a brand that most consumers know, but few these days follow consistently, the Harlem Globetrotters. Their shows still have great family value, especially on a cold winter’s night when they are in town for a day or two, but in an era of star quality and fast and loose entertainment for the millennials, …
With all the sites on the web today clamoring for a voice, as well as traffic, it can be tough to find a niche that can break through. However two Ivy League grads have created a platform built around unique analytics and storytelling that is gaining solid traction, views and attention. Meet The Sports Quotient, …
Baseball commissioner Rob Manfred has made it clear since taking the reins that his focus, and maybe his legacy, is going to be tied to the future…namely the future players and consumers who could and should engage in baseball and all its traditions and experiences. It has been a growing issue for years that baseball, …
The Baltimore Ravens have always been about the blue collar, the grind it out with success on and off the field. Even in weathering controversy, from Ray Lewis to Ray Rice, their fans have stood by them as a team and a city, that bleeds purple and black. Well connected and loyal for sure. Innovative? …