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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As Memorial Day is upon us here in the States, it is interesting to take another quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …
It is the weekend that college lacrosse has owned for over a decade. Memorial Day Weekend takes the grassroots success and smaller venues and rallies the sport for three days of large crowds, activation and celebration of another spring well done. This year saw Hampton University show that the sport can be more engaged with …
A few weeks ago I wrote a post about being 10 years out from Madison Square Garden, and the lessons learned along the way. This past week was one of the most unique I can ever remember, and not only did we get through it but we thrived on it. Now not that this can …
Colleague and fellow Fordham alum Jon Pappas offered up some thoughts from this past Tuesday’s Sports PR Summit held at The Players Tribune. The sold out event had a host of panels and some great storytelling and lessons learned… While there were many thought-provoking and invaluable perspectives shared by panelists at this week’s 2016 Sports …
Peter Casey is always in a quest for digital innovation. From his time being the first-ever credentialed twitter correspondent for St. John’s University to his time working all the digital outreach for the New York Knicks to his work with Nike and other brands and now at the helm of all the digital outreach for …
Sometimes the most complex issues can be started to be solved by the simplest of actions; at the grassroots. That’s why as so many opine what will happen to baseball; too slow, not connected to the new immigrant, lack of African-American players, season too long, this weekend’s “Play Ball” program, staged across the country and …
My guess is anyone reading this as at least a passing interest in the multibillion dollar industry that is sports today. But how did we get here, and more importantly, who got us here in just a few decades. Many of those questions and more are looked at by Matthew Futterman in his new book, …
It’s not new globally but it is simple, easy to engage and not hard to understand. Will Red Nose Day, May 26, make it to success on this side of the pond as it has for 30 years in the UK? For those who have not seen the ads or watched the promotions especially across …
As a society we continue to like our sports bigger, faster and stringer. We love innovation and technology, and a sprinkle of analytics doesn’t hurt. However when we look away from the bold and the brightest, sometimes we miss the best stories, and adaptive sports and its evolution is changing this. Before his legal issues, …
The college space in the sports marketplace remains one of the hottest, especially with the mega-ratings and brand engagement that the elite conferences bring. Couple that with March Madness, and smart marketing in the Mid-Major space, and college is at or near the top of many “like to haves” for brands. However what about below …