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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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New York Times

Pac 12 To China? The Value Is In The Brands, Not The Games

December 13, 2011 by eastwin5

Monday there was a huge article in the New York Times with Pac 12 Commissioner Larry Scott making an “unprecedented” trip to China to look at opportunities for the league there. While Scott has done a yeoman’s job raising the level of respect and interest in his run as commish, the thought of “unprecedented” was …

Read morePac 12 To China? The Value Is In The Brands, Not The Games

The Value of Taking Notes…

August 7, 2011 by eastwin5

A brief digression from best practices of others for a moment. This past Sunday Pamela Paul had a New York Times Style cover piece on the death or new birth of the paper calendar and the filo fax. Then this past week I heard a graduate student complain that the wireless signal on campus at …

Read moreThe Value of Taking Notes…

Newark Becomes A Sports Mecca?

May 25, 2011 by eastwin5

The idea of sports being an avenue for social change is pretty widely accepted, but the idea that sports brands and facilities being a motivator for economic change in a municipality has certainly been the cause of much more scrutiny, especially in recent years. A piece in the New York Times by Ken Belson last …

Read moreNewark Becomes A Sports Mecca?
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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