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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It wasn’t exactly the Chevy Guy moment from the World Series, but GMC and Chevy again found a way to extend their NFL partnership in its last year by taking the mundane afterthought, the presentation of a new vehicle to the Super Bowl MVP, and extending the shelf life of the announcement beyond the quick …
As we get through Super Bowl weekend, there are few that understand the convergence of digital, fantasy and the NFL better than Chris Russo. Russo has been ahead of the curve in his time at the NFL, in his time as the founder of what was Fantasy Sports Ventures and became The Big lead, and …
It used to be such a huge part of a league sponsorship because frankly, the players really need and used the cars. However now the ritual of handing the Super Bowl, MLB, NHL or NBA MVP a set of keys to a car he may never drive is much more about the final exposure for …
This week the usual lament when on that has flowed the Pro Bowl almost since its existence; after all Vince Lombardi once called it “The Toilet Bowl” because of its lack of insignificance, and Bill Parcells often found ways around coaching in the game because the losers of the NFC and AFC title games are …
They have had a pretty amazing two year run, those Super Bowl bound Seattle Seahawks. One of the things that has made the run so impressive has been the change of culture on and off the field, starting with owner Paul Allen through to head coach Pete Carroll. That change is also seen in the …
It’s not easy to cut through the clutter on Super Bowl Sunday without big bucks. However what about a brand, albeit not a consumer brand, that will have perhaps the biggest light shone on it, literally, during the game. They are not an NFL partner, not an ambush marketer, and you probably won’t hear much …
For the last several years the NFL Network and NFL Films have built “A Football Life” as their signature anthology series. From former players to coaches, owners and even teams, “A Football Life” tells the stories of some of the greatest, and most unique and sometimes tragic, personalities in the history of the NFL, all …
Maybe it’s something about quarterbacks and insurance; the fact they need more on the field is one thing, but the fact that their low key personalities tend to make them good brand ambassadors is probably more important. Aaron Rodgers discount double check campaign for State Farm was and continues to be a huge hit, as …
It’s a good weekend to be “Johnny Football” or the brands that have engaged with him. He gets to play for one for the Cleveland Browns this week, and the folks at MVP Index did some work to show that of all the NFL athletes they track, no one is more engaging on Instagram. Now …
Content and access are the buzz words for engagement now more than ever before. Those words get even more amplified when you factor in high net worth companies and individuals looking for that once in a lifetime experience, whether it is in sports or entertainment. The ROI has to be unique, and it can’t be …