JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
This weekend the New York Jets and Miami Dolphins will play the latest NFL London game while just a few miles away Rugby World Cup will fill one stadium and Barclays Premier League soccer will fill another, making it one of the most diverse sports weekends in the UK in some time. While some may …
There were so many announcements last week around the evolving world of eSports crossing into the mainstream; Milwaukee Bucks owner Mark Lasry making an investment in a property, FanDuel buying into another, and the most curious, Turner and IMG/WME announcing plans to create their own “league.” However the one that perhaps made the most sense …
Walk into any Dunkin Donuts in the New York area, or travel on any highway or listen to any radio station and you see some of them: Eli Manning, Victor Cruz, Odell Beckham Jr., the individual faces of the New York Giants. Fans love em, businesses see a great uptick in business, kids wear their …
We love the stories of the underdog, the Vince Papale’s, who beat the odds to become at least for a short time, part of the largest sports stages in the world, are what millions of fans aspire to. Just to walk on that field or that court or that ice one time…what would it be …
As the NFL season officially and fully kicks off it is worthwhile nothing that another major rite of fall; October’s Breast Cancer Awareness Month, also got an early boos with the Susan G. Komen Run For The Cure this weekend. While the Komen Foundation has taken some hits in recent years because of its battles …
The phrase “The apple doesn’t fall far from the tree,” has been used to death, but when you talk about a combination of sports business savvy and the food industry well…the shoe fits (to use another wornout phrase). Meet the engine behind a new emerging platform called “The Hungry Fan, ” media personality, sports business …
The successful people in any field today are the hustlers and the storytellers; those who can articulate and execute ideas well in any field somehow always find their way through. In sports business, those folks are found in every vertical imaginable, and one who is doing extremely well in the services area is Russ Scibetti. …
The land grab continues between FanDuel and DraftKings in finding ways to engage casual fans for daily fantasy. Until now, a great deal of that money went directly to ads and traditional marketing spends, along with some untraditional ones like Floyd Mayweather’s shorts and the saddle of American Pharoah. However with Fan Duel more committed …
With all the sites on the web today clamoring for a voice, as well as traffic, it can be tough to find a niche that can break through. However two Ivy League grads have created a platform built around unique analytics and storytelling that is gaining solid traction, views and attention. Meet The Sports Quotient, …
In 2000, only five NFL teams stayed in their own practice facility for the rigors of preseason training camp, this year 21 teams are staying home for camp, with the latest being the 49ers getting full use of their new facility in Santa Clara. In recent years both the New York Giants, returning to the …