JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a bunch of silly debate the last few days about the economic impact that the Washington Capitals may bring to the area around the Prudential Center in New Jersey should they upset the Rangers in Game Seven Saturday night at Madison Square Garden and then face the upstart Devils in the Eastern Conference …
It is another test weekend for the star-crossed sports of horse racing and boxing, brought together to the stage in the form of the Kentucky Derby and Saturday’s Floyd Mayweather Jr.-Miguel Cotto fight on pay-per-view. In many ways it is not dissimilar from last May, when Manny Pacquaio’s win over Shane Mosley matched Animal Kingdom’s …
This past Thursday may have been one of the busiest sports days of the year in New York. The Mets hosted the Miami Marlins and their ex-star Jose Reyes, the Rangers and Devils played Game 7’s against the Ottawa Senators and Florida Panthers, respectively, the Knicks were closing out the regular season and looking to …
There are few brands in the Northeast that use sports more as a platform for awareness than Amtrak. From New York to Boston to Philly to Washington, fans cannot watch a broadcast or attend a game without some kind of call to action by America’s premier national train service. It is with that in mind …
As we go through Relegation weekend in the Barclays PremierLeague (also an idea which would be interesting but not feasible for American sport), some good practices that came in from the last few days. The Isles Keep trying: Early last year it was the Tattoo Franchise sponsorship, not the Islanders, again with a long offseason, …
It is no secret that as costs escalate and fans clamor for more access and brands for more ROI, that team sports needs to continue to be more creative in finding dollars to meet budget and in giving fans more reasons to engage. So with that in mind it should come as not a huge …
In just over 10 days, professional basketball, at least the NBA version, will officially leave the state of New Jersey, when the Nets host the Philadelphia 76ers in what will be their final game during a two season transition period from the IZOD Center to their new home two rivers away at the Barclay’s Center …
The NHL Playoffs Are Here, So Grow Away: As the NHL Playoffs dawn again, so does the tradition of the unshaven, this year with a twist. It has long been a habit for players not to shave during the playoffs, and in recent years the promotion has been passed along to fans, who can grow …
Doodle Devils: The New Jersey Devils have done a great job with fan engagement, especially in the digital space for the past year. The team’s performance in the past few months has also raised the interest in the team as the NHL playoffs approach, so the team has launched another campaign to activate with and …
As we reach Selection Sunday and heading to daylight savings, some thoughts on a few innovative ideas that have come about… New York Life Goes OT: A few years ago the Foxwoods Casino and Resort came up with an innovative takeover of Knicks games, sponsoring the last five minutes of the fourth quarter with extra …