NHL

Newark Becomes A Sports Mecca?

May 25, 2011 by eastwin5

The idea of sports being an avenue for social change is pretty widely accepted, but the idea that sports brands and facilities being a motivator for economic change in a municipality has certainly been the cause of much more scrutiny, especially in recent years. A piece in the New York Times by Ken Belson last …

The Social Media Game On A Global Scale…

April 28, 2011 by eastwin5

The social landscape in sports across North America is growing exponentially every day. Teams, athletes, events, brands, media companies, are all scrambling to add followers, build alliances, grow traffic and scream louder than anyone else to draw critical mass for whatever reason, from selling tickets and growing brand loyalty to giving consumers the unfettered access …

Taking Team Pride One Level Further

April 19, 2011 by eastwin5

Throughout the NHL and NBA Playoffs we have seen how painstakingly teams have looked to drum up fan unity. Banners, new songs, updated songs, towels and now a sea of same colored tee shorts…no matter whether you are eight seeds or one…have adorned the arenas from Vancouver to Miami. Teams or presenting sponsors have written …