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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
A blizzard blanketed the Northeastern United States (kudos to The Weather Channel folks by the way, who took a lot of heat from The National Weather Service when they started naming winter storms like hurricanes but struck gold with Nemo!) this weekend, leaving millions with nothing to do but dig out and turn on the …
They are the only team in major professional sports to now “officially” call New Jersey home, so welcome back New Jersey Devils. With the NHL lockout now settled, their ownership situation clarified and a fun team that mixes youth and veteran leadership (hoping that Ilya Kovalchuck returns from Russia Tuesday) the Devils brand should not …
It was nice seeing the second version of “The Redeem Team” take the Olympic gold on Sunday over Spain, but what did it do for the future of the great game of basketball? By contrast, the men’s Olympic soccer tourney, won by Mexico over Brazil, gave the sport a big lift and highlight a host …
Once again it seems like ideas good, bad and indifferent are flowing in groups the last few days, so here’s a look at some other best practices and some issues. Squashing A Brand: The sport of squash is fast, ultra-athletic and pretty much refined to clubs and select colleges and high schools in the United …
The sport of professional hockey has seen landmark growth in recent years. From successful Olympic events to the growth of the KHL to the NHL’s resurgence on all fronts, brand hockey is probably as strong as a global platform now than ever. However this past summer, the untimely and shocking deaths of several players, from …
What the sport of lacrosse doesn’t need is yet another professional league to dilute and confuse. What the sport does need is continued innovation and a differentiator to drive buzz and awareness with the casual sport fan. It appears in Charlotte they are getting both. The owners of the fledgling North American Lacrosse League’s (NALL) …
An NBA lockout (no summer league), an NFL lockout (no workouts), no Olympic prep and no baseball made the quietest day on the North American sports calender…the day after the MLB All-Star game, even quieter than usual this year. What did that mean? A chance for other second tier sports…other events, to own a day …
Here we go again, lacrosse supporters. Memorial Day weekend in Baltimore will bring record crowds as the NCAA Lacrosse Final Four takes over the city. This year there is even more reason to celebrate, as new blood, the upstart fledgling program from the University of Denver, found and fought its way to the championship weekend …
