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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
As the fall sports now get into full swing we see analytics, gaming and pay fantasy becoming more and more a factor in the decisions of American sport. Into that mix later this fall will be another combination of all of those efforts, the latest, most robust installment of the World Mind Sports Championships, which …
Here is the latest q and a conducted by Tanner Simkins; this one with Dr. James R. Andrews the world’s leading physician and orthopaedic surgeon for sport-related injuries. He talks about building his business and brand in sports medicine… Many regard Dr. James R. Andrews as world’s leading physician and orthopaedic surgeon for sport-related injuries. …
If you are fan of inductions, then late July and August is your time. Two weeks ago the Baseball Hall of Fame had one of their biggest weekends ever with massive attendance and media exposure. Last weekend the Pro Football Hall of Fame served as the unofficial kickoff of the NFL season with their Hall …
In most cases around New York “the battle” for supremacy amongst pro sports rivals is often more fizzle than sizzle. The Nets have never been at peak performance as the same time as the Knicks; few years have the Jets and Giants in the playoffs at the same time; save for 2000, the Mets and …
The latest in Tanner Simkins interviews is with Michelle Campbell, Executive Director of the LeBron James Family Foundation, which has thrived whether the NBA star has been in Miami or Cleveland… Michele Campbell is Executive Director of The LeBron James Family Foundation. The organization helps at-risk youths progress from third grade to successful high school …
With all the LeBron James news and the talk of skyrocketing ticket prices, ample TV appearances, out of control franchise valuations and all else round the Cavaliers, it will be interesting to see who the smart, calm head identify as key engagement opportunities around the LeBron return. Will brands try and tie up Kyrie Irving …
As one goes through the sports calendar it is always interesting to note what the opportunities are that can still be “owned” or created by brands or teams. While the biggest days to still grab are those around the MLB All-Star Game next week, it is noteworthy that no one really has grabbed the opportunity …
We wrote about this simple idea last fall, and it appears to be catching on; as we live in a heads down texting and tweeting world, the use of sidewalks for quick viral campaigns, especially in high traffic areas where milennials gather, appears to be growing. Latest case in point was around New York’s Central …
With Wimbledon here we dip into the tennis q and a archives with Tanner Simkins and his “Full Court Press” profiles. this one is with Skip Gilbert of the USTA talking tennis as the US hardcourt season approaches after the grasscourt season ends with the Hall of Fame event in Newport, Rhode Island after Wimbledon …
There is no doubt that the power NBC has in the world of sports broadcasting these days. From the Olympics to Sunday Night Football to golf and the NHL the Peacock has maybe never been prouder for what it stands for in sports and sports business, across both of tis networks and into its digital …
