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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The NFL continues to amp up its marketing agenda both domestically and abroad from mandating elite teams participate in “Hard Knocks” to expanding the number of games in London going forward, and making sure that elite teams like the Dallas Cowboys (next year) help augment the sometimes iffy matchups served up by longtime stakeholder the …
Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. So it was not a great deal of surprise that this week SportAccord announced that it will be the creator of the World Beach Games at a predetermined location starting in 2015. …
The world of hummus is growing as fast as any in the snack food category. Major brands are investing millions in the chick pea snack, combined with their own crackers and pretzel brands that fans are accustomed to, and dropping in various flavors to make hummus as appealing and healthier than your standard nachos or …
There is no event more New York than the New York City Marathon. There is also no event in New York that annually draws a global participant base than the Marathon as well. So it should come as no surprise that the new title sponsor of the Marathon will be an Indian technology company, whose …
Nicknames on uniforms, fans names on the court, athletes partnering with global brands that are emerging into the US marketplace, steady, healthy brand growth outside the regions of where franchises currently are, small market success, establishing an expansion marketplace without actually having to move a team, and, having a team turn to its fans for …
What do Tony Hawk, the San Francisco 49ers, the 1984 Los Angeles Olympics and the State of New Jersey have in common? Philanthropy. While the quartet have probably never come up in casual conversation before, they did this past week when The Robert Wood Johnson Foundation bestowed the Stave Patterson Award on its three winners …
It had one of the greatest comebacks in sports, high speeds, crashes, horrific tragedy, billion dollar owners, space age technology, global brands and a picturesque setting. It even picked up a steady casual following because of its elongated schedule and its drama on and off the course. So where does The America’s Cup go from …
Is it an organized grassroots movement which will create as much change as debate or is it a disorganized group looking for attention but with no firm plan? A college athlete version of Occupy Wall Street, which will rally people, gain attention but not fully evoke change before citizens move on to whatever is next …
If you are a large scale player in the healthcare field these days, it certainly is not easy trying to set yourself apart. Trying to find a niche, delivering your message, and most importantly effectively and efficiently serving the needs of the consumer are all major challenges as the field goes through a constant ebb …
It is amazing that it is 25 years this month that the sports business world, just growing at the time, prematurely lost a legend, someone who set the tone and helped create the sports and entertainment communication industry as it exists today. His name was Mike Cohen and some called him “Inky,” because throughout his …
