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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
If you are a large scale player in the healthcare field these days, it certainly is not easy trying to set yourself apart. Trying to find a niche, delivering your message, and most importantly effectively and efficiently serving the needs of the consumer are all major challenges as the field goes through a constant ebb …
It is amazing that it is 25 years this month that the sports business world, just growing at the time, prematurely lost a legend, someone who set the tone and helped create the sports and entertainment communication industry as it exists today. His name was Mike Cohen and some called him “Inky,” because throughout his …
This past week an issue arose in Australian cricket that is one worth watching as the American professional sports landscape, and its fans become more comfortable and engaged with the issue of uniform commercial branding…namely, putting sponsors on jerseys. The talk for the last several years is that the U.S. professional sports will join MLS, …
Victor Oladipo’s use of Google Glass during the NBA Draft created a great deal of buzz, especially when he couldn’t wear the unlicensed product on to the stage when his name was called. Still, the stylish looking glasses provided some unique perspective as the former Indiana star milled about the Green Room at Barclays Center. …
It is the largest global sport not part of the Olympic programme now, and unless there is a big shift come September in popular sentiment, it will continue to be. The baseball/softball bid that moved to final consideration in September o to return to the Games in 2020 was surprising to some, but in the …
The NHL survived and thrived during after this past year’s lockout, leveraging a breakneck schedule and some new faces, as well as an ever-improving relationship with NBC, to push new interest in the sport heading into a full slate of games in 2013-14. Still with their disputes settled, there was still uncertainty if one of …
The MLB All-Star events have grown into a weeklong baseball and branding extravaganza that have not just surpassed the original intention of the events, but have expanded into what is arguably the largest multi-day single sport platform in the industry. Super Bowl is a celebration of a championship, the All-Star festivals of the other professional …
On Sunday the sports business world got a great dose of hometown pride when Andy Murray became the first male Brit in over 70 years to win The Championships, Wimbledon. The celebration for citizens, and the sigh of relief for British tennis was felt around the globe, and immediately stories started to surface about the …
They have one of the greatest soccer players ever to step on the field, a homegrown Olympian surrounded by lots of other great talent. They play in a soccer crazy corridor in a string facility between two major markets. They are in first place. Yet for all their success, fun and goodwill Sky Blue FC …
There will be many big sporting events in New Jersey in the next year. NHL Draft, Jets and Giants regular season (including a Tebow to Met Life return in Sept.), Guinness International Champions Cup Soccer, maybe a Red Bulls MLS playoff run, the return to the playoffs for the New Jersey Devils, the last run …
