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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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PBR

Monster Energy Mashes Up Its Athletes in Personal Marketing Experiences

August 10, 2017 by eastwin5

Monster Energy’s marketing does not involve splashy TV campaigns, giant billboards or Super Bowl halftime shows. The brand lets its spokespeople carry the water – er, supercharged caffeinated energy drink. Extreme sports is central to that approach. As Monster says on its web site, “We choose to support the scene and our athletes. Who dreams …

Read moreMonster Energy Mashes Up Its Athletes in Personal Marketing Experiences

From NFL To PBR; Sometimes Underrated “Dancing With The Stars” Scores With Athletes

March 19, 2017 by eastwin5

When Bonner Bolton, a 29-year-old bull rider from Texas, hits the floor Monday night for the season premiere of ABC’s Dancing with the Stars, he’ll be the latest swashbuckling cowboy helping to move Professional Bull Riders (PBR) into the mainstream. Drawing on new marketing resources from WME | IMG, which acquired the league in April, …

Read moreFrom NFL To PBR; Sometimes Underrated “Dancing With The Stars” Scores With Athletes

PBR, America’s Original Extreme Sport, Kicks Off Riding An American Renaissance

January 5, 2017 by eastwin5

The broad and lasting implications of the recent Presidential election will ultimately be measured in the history books. What can be immediately affirmed are the folly of polls and the upending of conventional wisdom. For example, uncertainty from a Trump victory was supposed to crater the stock market. Instead, our 401Ks have been treated to …

Read morePBR, America’s Original Extreme Sport, Kicks Off Riding An American Renaissance

Cowboy Up: PBR Takes A Different Stand In A Patriotic Debate

September 21, 2016 by eastwin5

As our national anthem continues to be a hot topic in sports circles and beyond, a new twist has emerged. Last Friday night, the head of a fast growing global sport nearly canceled an event during the season’s home stretch because of the way the arena was handling the presentation of our nation’s colors for …

Read moreCowboy Up: PBR Takes A Different Stand In A Patriotic Debate

From UFC to “Gleason,” WME/IMG Again Showing That Content Is Almost Priceless

July 22, 2016 by eastwin5

This month, the entertainment, sports and fashion giant WME | IMG added another acronym to its alphabet soup of a name: UFC.  (Read the story by Ben Fowlkes in USA Today for greater detail.) While the $4-billion dollar deal has raised a few eyebrows for its steep company valuation, most analysts agree the price is …

Read moreFrom UFC to “Gleason,” WME/IMG Again Showing That Content Is Almost Priceless

Good Storytelling; PBR Keeps Cutting Through The Clutter

May 7, 2016 by eastwin5

With the Kentucky Derby running this weekend, and the NBA and NHL playoffs in full swing, one sports story has quietly also been gaining ground. and finding its niche through a growing list of creative partnerships worth nothing. The Professional Bull riders, or PBR, off to the best in its history, is now producing major …

Read moreGood Storytelling; PBR Keeps Cutting Through The Clutter

No Bull; PBR Looks To Get Brand Back On Track…

December 23, 2015 by eastwin5

Not too long ago The Professional Bull Riders (PBR) was one of the “it” properties, growing and engaged, with a passionate core of fans whose devotion was NASCAR-like. Expansion was all the rage and the slope was ascending up. However in recent years the property has plateaued, and although still strong on key markets, it …

Read moreNo Bull; PBR Looks To Get Brand Back On Track…

No Bull…PBR Gets A Chance To Ride A Quiet NY Weekend To Success

January 4, 2013 by eastwin5

This weekend the New York area will be without a boxing match, an MMA card, the NFL, the NHL, arena football and indoor soccer. There is a smattering of college hoops and a little NBA, but what can someone with a hankering for some action check out. Well the PBR is back for its annual …

Read moreNo Bull…PBR Gets A Chance To Ride A Quiet NY Weekend To Success

The Great Brand Run Of NBC Sports…

May 26, 2012 by eastwin5

There was a time not too long ago where some in the sports and entertainment industry thought the sun had set on NBC Sports as a property. No NFL, Olympics in question, not a lot of forward movement, Comcast rumors of a takeover and on and on. Looking at NBC Sports as a property today …

Read moreThe Great Brand Run Of NBC Sports…

Bruin Love, Taxing The Bulls, and Intimate Track…

February 11, 2012 by eastwin5

As we reach the mid-point of February, a look at some good moves this weekend in the sports branding world. DUNKIN LOVE: Dunkin Donuts continues to find new ways to grow its sports marketing platform, especially around its hometown New England teams. The latest promo involves Boston Bruins star Tyler Seguin, who will host a …

Read moreBruin Love, Taxing The Bulls, and Intimate Track…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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