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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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PBR

Bruin Love, Taxing The Bulls, and Intimate Track…

February 11, 2012 by eastwin5

As we reach the mid-point of February, a look at some good moves this weekend in the sports branding world. DUNKIN LOVE: Dunkin Donuts continues to find new ways to grow its sports marketing platform, especially around its hometown New England teams. The latest promo involves Boston Bruins star Tyler Seguin, who will host a …

Read moreBruin Love, Taxing The Bulls, and Intimate Track…

Squash, Twitter Trouble and The Growth Of Andrew Shaw…

January 22, 2012 by eastwin5

Once again it seems like ideas good, bad and indifferent are flowing in groups the last few days, so here’s a look at some other best practices and some issues. Squashing A Brand: The sport of squash is fast, ultra-athletic and pretty much refined to clubs and select colleges and high schools in the United …

Read moreSquash, Twitter Trouble and The Growth Of Andrew Shaw…

Lancing A New Niche Sport

January 5, 2012 by eastwin5

This coming weekend the Professional Bull Riders will kick off their new season with their annual stop at Madison square Garden. One of the more innovative sports brands in fan engagement and experience, the PBR has survived the economic woes of some of its biggest partners to again become a property worth following for new …

Read moreLancing A New Niche Sport

Big Events, Great Apps…PBR and NYC Marathon…

October 29, 2011 by eastwin5

For experience, there are few niche events that beat the PBR and the ING New York City Marathon. However both have always had trouble growing their platform outside the event and into a global experience in a crowded fall landscape. As the PBR conducts its Championship at a sold out Thomas and Mack Center this …

Read moreBig Events, Great Apps…PBR and NYC Marathon…

UFC, PBR Roll The Twitter Dice For Attention…

May 13, 2011 by eastwin5

Sean Gleason has been a key member of the leadership team for the PBR, helping lead the circuit into a more, aggressive, positive and mainstream era for the sport. He has been key in having the PBR enter new markets, grow its corporate base and find ways to engage with new fans while not alienating …

Read moreUFC, PBR Roll The Twitter Dice For Attention…

The Crossroads of the (Sports Event) World…

May 1, 2011 by eastwin5

New York’s Times Square has always been known as “The Crossroads of the World.” Millions have gathered there to celebrate the end of wars, New Year’s Eve, election results etc etc…the events that mark the passage of time. Even at its seediest in the 1960’s and 1970’s, Time Square was always a place known the …

Read moreThe Crossroads of the (Sports Event) World…

Racing To Find More Fans…

April 27, 2011 by eastwin5

It has been a few years since Indy Car began its healing process, unifying under what is now the IZOD Indy Car Series. With the Centennial of the Indianapolis 500 coming up next month, the circuit is making a big push to continue to gain back fans, brands, and market share from its NASCAR brethren …

Read moreRacing To Find More Fans…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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