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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Some Good Summer Reads…

June 8, 2017 by eastwin5

It’s almost summer time, so we pulled together some good reads; inspirational, business, storytelling, brand building, which we have read and enjoyed, in no particular order.  There are several coming that are not out yet or we haven’t yet read, so these pass a good sniff test for young grads, beach or mountain hoers or …

Read moreSome Good Summer Reads…

Tell Me A Story: The Frank Deford Award And Williams College

June 1, 2017 by eastwin5

This past week the world lost one of its great storytellers in Frank Deford. I had come to know Frank several times over the years, most notably when he, I, Bud Collins and a few others sat in the lunchroom at Wimbledon when both were there for HBO, and we listened to them talk about …

Read moreTell Me A Story: The Frank Deford Award And Williams College

Golf , Cause Marketing Team Up For A Large “Record”

April 18, 2017 by eastwin5

Brands and fans love records, official or not. If you can tie to a “first,” a “biggest,” a “largest,” it always helps in the sell. So with that in mind, even golf can find a way to aggregate and generate some great buzz and fun, tied to cause. Every year, American veterans return home from around …

Read moreGolf , Cause Marketing Team Up For A Large “Record”

Lesson From The Garden: Instead Of Complaining About Young Folks In Media, Embrace Them

March 26, 2017 by eastwin5

I work with a lot of people and try to help out even more. However I can safely say for all the fun things I do, the people I work with, the places I go, there is nothing I enjoy more than teaching. I don’t mean just the graduate program at Columbia or getting to …

Read moreLesson From The Garden: Instead Of Complaining About Young Folks In Media, Embrace Them

Who Does Social Right? Good Thoughts From Martin To Fowler And More…

March 23, 2017 by eastwin5

We received a great deal of Feedback from the two posts we have done on March madness coaches, one on their Twitter activity or lack thereof, and the same on the lack of Instagram activity. We wanted to ask someone who works even closer with coaches, some athletes and others like politicians on the issues …

Read moreWho Does Social Right? Good Thoughts From Martin To Fowler And More…

From NFL To PBR; Sometimes Underrated “Dancing With The Stars” Scores With Athletes

March 19, 2017 by eastwin5

When Bonner Bolton, a 29-year-old bull rider from Texas, hits the floor Monday night for the season premiere of ABC’s Dancing with the Stars, he’ll be the latest swashbuckling cowboy helping to move Professional Bull Riders (PBR) into the mainstream. Drawing on new marketing resources from WME | IMG, which acquired the league in April, …

Read moreFrom NFL To PBR; Sometimes Underrated “Dancing With The Stars” Scores With Athletes

From eSports to the NBA: Summing Up Sloan; A Weekend of Sports Business Leaning…

March 7, 2017 by eastwin5

Columbia student Matt Walker was on the ground for our program at the MIT Sloan Analytics Conference this past weekend in Boston, Mass. Here is a summary on what he and others learned…   CEO Casey Wasserman (Wasserman Media Group) set the scene in the opening panel of the weekend, “Use data as an equalizer. …

Read moreFrom eSports to the NBA: Summing Up Sloan; A Weekend of Sports Business Leaning…

Chasing The Young Demo, Don’t Forget The Senior Moments…

February 28, 2017 by eastwin5

I admit it, I love reading AARP Magazine. It has the largest circulation of any publication in North America, yet people snicker. Not an edition goes by where I am not learning something from those older: Christopher Walken and Bruce Springsteen, Morgan Freeman and Christie Brinkley. On and on and on. Smart short, sensible points …

Read moreChasing The Young Demo, Don’t Forget The Senior Moments…

Getting Your Tencent; The Fast-Growing Tech Company Sports Business Has To Be Watching…

January 3, 2017 by eastwin5

The following was co-authored by Columbia student Maurice Eisenmann When the news broke that Argentinian National team star and Boca Juniors veteran Carlos Tevez would move to Shanghai and would become the highest paid soccer player in history, many people were surprised. After all, why would a Chinese team be willing to pay this record …

Read moreGetting Your Tencent; The Fast-Growing Tech Company Sports Business Has To Be Watching…

The Changing Media Landscape; Can We All Just Get Along And Act Professional?

January 2, 2017 by eastwin5

First I will start this by saying I am not today walking in the shoes of media members in Dallas or Oklahoma City or Philadelphia or Buffalo or Boston or Waco, and I am not in the shoes of the communications people in any of those places either, nor am I in a position on …

Read moreThe Changing Media Landscape; Can We All Just Get Along And Act Professional?
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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