JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There have been very few niche sports that have been able to crack through the big money and big challenges of the New York market. Beach volleyball, arena football, Olympic sports, indoor soccer, arm wrestling, tae kwon do, non-NFL branded football, MMA (outside of the still-banned UFC), indoor lacrosse, outdoor lacrosse, non-US Open tennis all …
For anyone who has a child with food-related allergies, combating the challenges of diet can be very difficult, especially if the allergic reactions are sometimes hard to track, undermarketed or without support in the mainstream. The violent reactions to peanut allergies have even created “peanut free zones” in schools and even at some public areas …
So there it was with my copy of the Sports Business Journal this week, Red Bull’s new lifestyle magazine, Red Bulletin.. Lots of glossy photos (not one page without a Red Bull logo somewhere) and features of Red Bull sponsored events and athletes from around the globe. A great example in one publication of the …
This past week the Sports Business Journal had an extensive report of the financial failure of the World Boxing League, which limped home following its first season. The WBL launched last year with city by city team boxing, hoping to pit young stars trained in cities like Los Angeles and Miami against other global cities …