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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It happens every year and this year we got a double dose. The two days (used to be one) after the MLB All-Star Game are the days with almost no professional game in North America…Wednesday has become ESPY Day…. Thursday ,golf also starts to grab its headlines with the Open Championships starting. MLS and WNBA …
This summary was compiled by Columbia student Kelly Carroll. This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives to …
In May several leading sports executives at the CAA World Congress of Sport were asked what keeps them up at night and what are they watching for the coming year. One of the more unusual answers at the time came from longtime entertainment executive now part owner of the Seattle Sounders of Major League Soccer, …
As we hit the summer months, and the chances of quick downpours increase not just for baseball but for NASCAR, golf, even tennis, how come few teams or leagues have taken a shot at sponsoring the rain delay? The Cubs have come up with Reynolds Wrap as a tarp sponsor, the Red Sox splash …
My guess is anyone reading this as at least a passing interest in the multibillion dollar industry that is sports today. But how did we get here, and more importantly, who got us here in just a few decades. Many of those questions and more are looked at by Matthew Futterman in his new book, …
There is the old wives tale that certain things, like death, comes in threes. In reality it is probably only true because when you hear of someone you know or know of, passing away, your mind starts looking for ways to bring closure, and finding those other two, no matter how remote, helps to somehow …
The youth sports aggregation space is the Holy Grail to marketers. As media companies continue to home better ways to engage high school sports and the walls for brand alignment come down, youth sports, at the most grassroots level, remains largely disjointed and extremely hyper local. While groups like Little League and Pop Warner provide …
The mention of “Billions” and big time sports are pretty synonymous these days, but Showtime, a network that has been known for some unique sports content over the years, will deal with “Billions” of a kinda different sort when their new series starring Paul Giamatti and Damian Lewis debuts this Sunday. The series is all …
During the World Series it was a little surprising to walk into a CitiField bathroom and see people charging their phones in the lone outlet by a urinal. The same scenario for the wireless charger-less generation goes on countless times in stadia and arenas, as people more dependent on mobile devise look for some extra …
Ann Liguori is a nationally known sports radio and television personality, talk show host, journalist, author, and television producer in the world of sports media. She was the first woman to host a call-in sports show on WFAN-New York, where she hosted a sports talk show for over 20 years and continues as the …