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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Uncategorized

Why The Yanks Win With Hope Week…

August 21, 2010 by eastwin5

Yes they are the defending World Champions and as so have a responsibilty to give back to their fans year-round. And from expansive foundations run by Mariano rivera, Derek Jeter, Jorge Posada, Joe Girardi and many others, the New York Yankees do find ways to give back all year round, just like many teams on …

Read moreWhy The Yanks Win With Hope Week…

Matching The Brand And The Athlete Not A New Challenge…

August 19, 2010 by eastwin5

Recently writer Michael Sokolve had a piece in the New York Times about the issues toda.s iconic athletes have from a public perspective. Sokolov.s argument is that toda.s greatest on field athlete.Tiger Woods and LeBron James included

Read moreMatching The Brand And The Athlete Not A New Challenge…

The Latest Niche Sport Goes Down…RIP AVP

August 15, 2010 by eastwin5

Late Friday afternoon, after most of the business world was done for the August week, came the release that the AVP had closed its doors. Despite the success of the Olympics, the marketability of its mature stars, the work of former head Leonard Armato and current head Jason Hodell to build interest and following as …

Read moreThe Latest Niche Sport Goes Down…RIP AVP

The Voice of the Fan Gets Louder, Even at 9 a.m. on a Saturday

August 14, 2010 by eastwin5

There are certain preconceptions that people, especially mainstream media, have about bloggers and those who are heavily engaged in fantasy sports , and well, many of the. may be true. They hide behind a computer screen and never face those who they criticize…they live in their parents basement an. use the written word as a …

Read moreThe Voice of the Fan Gets Louder, Even at 9 a.m. on a Saturday

Baseball Playing The Global Card, But Do Most Kno.

August 12, 2010 by eastwin5

There is perhaps no more global sport on the professional level than baseball. At some level of the professional game, over 35 countries on five continents are represented, and the number grows each year. Major league Baseball International spends millions developing players around the globe, and the results can be seen in recent weeks, when …

Read moreBaseball Playing The Global Card, But Do Most Kno.

My friend Jay died Monday…

August 10, 2010 by eastwin5

On Monday coming home on the train I got an email from my colleague Rich Sandomir of the New York Times who asked me if I had heard Jay Larkin died. It was so very sad news. Jay was one of the few mentors that I had…I learned more from him in a little over …

Read moreMy friend Jay died Monday…

NASCAR to the New York area…why no.

August 8, 2010 by eastwin5

The sport of racing, be it horse or auto, has always been very friendly to the Garden State. From legendary Raceway Park and Wall Stadium to the Meadowlands and Monmouth, local fans looking to get their fix of fast cars and horses have never really had to go far. NASCAR's own statistics point to New …

Read moreNASCAR to the New York area…why no.

On The Record…Sort Of…

August 5, 2010 by eastwin5

This past week has seen two prominent sports names…LeBron James and Brett Favre…dragged into the middle of controversy by being invlved in stories that were sort of on the record sort of not, but both show the continued issues media have with ethics, the battle to get out unique content and the growing rift between …

Read moreOn The Record…Sort Of…

On Giving Back…

August 4, 2010 by eastwin5

Many people may not know what UNICO is http://www.unico.org/, but millions have been touched by their support. The largest national Italian-American service organization with a large presence in New Jersey, the group spends countless hours fundraising thousands of dollars community by community for charities ranging from help for the elderly to cancer and life threatening …

Read moreOn Giving Back…

Brand NFL Gets Stronger, Despite The Clouds On The Horizon…

August 1, 2010 by eastwin5

Granted there is a labor dispute in the distance and the Jets still have issues in the New York marketplace with PSL's, but it is hard to argue that even in a challenged economy the brand of the NFL remains strong and gets stronger. It can be argued that the opening of training camp has …

Read moreBrand NFL Gets Stronger, Despite The Clouds On The Horizon…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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