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This spring and summer, perhaps more than any other offseason, the Pac 10 Conference and its schools have made headlines that have transcended game coverage across the nation. Whether it was the continued controversies surround USC, the expansion and shift of schools, television contracts, Bowl alliances, coaching shifts, the Pac 10 has grabbed its share …

The UFC has been a textbook example of brand growth using both the digital and traditional space in the past five years, even getting profiled by Mashable on their social media platforms. They have followed a playbook first se (and then abandoned) by boxing and then by the WWE in using traditional TV and media …

It used to be that big tobacco was the premier advertiser in sports, with lavish commercials, promotional campaigns and funding for both traditional sports and especially for sports like tennis and auto racing. However with the scrutiny and regulation of the industry all that money disappeared in sponsorship in North America. At the same time …

The New York Islanders have had their issues trying to build a new arena on Long Island, and continue to look to find unique ways to build brand and regain some of the poition in the New York hockey market that they enjoyed during their glory days. That push is going to be made even …

As the world moves on and experts look back on what value the World Cup brought to the African continent, perhaps they should look no further than the now reigning champion, Spain. Steadily over the last few years, the Spanish athletic programs across the board have transformed the Iberian Peninsula into a world power, whether …

To those fans of basketball, especially in North America, Netball may seem like hoops missing a few pieces with too many players on the court. However the game has passe. its centennial, and is trying to make an aggressive push not just to expand it's fan base, but to also bring the rules into a …

Sunday sports lost one of its touchstones, as legendary public address announced Bob Sheppard passed away at age 99. Sheppard, a gentleman, was the sound of the Yankees, the Giants, St. John's, and was an instructor at St. John's for many years. Like the passing of the great Ernie Harwell earloer this year and the …

Stephen King was once asked who his audience is for his novels, and his answer was that he writes for everyone who slows down to look at accidents. It is the sense of spectacle that makes events, no matter how bizarre or contrived they sometimes seem, that draws everyone to them. Case in point was …

As baseball heads into the All-Star break, teams with distressed inventory continue to find innovative ways to rally fans and generate buzz, whether or not they are doing well on the field. Case in point. is this week, where the Oakland A's are looking to create some buzz and fan support around the visiting World …

As one goes through the sports calendar it is always interesting to note what the opportunities are that can still be “owned” or created by brands or teams. While the biggest days to still grab are those arounf the baseball all-star game next week, it is noteworthy that no one really hase grabbed the opportunity …