Uncategorized

They are not the traditional activation partners around the NCAA Tournament, since they involve product lines which are well, not traditionally involved officially with college sports…alcoho. and a traditional women's activation brand. However both Guinness and Unilever's Dove brand found very smart and effective multilevel campaigns to cut through the clutter and speak to the …

The level of interest in lifestyle sports amongst Americans has probably not been as high as it is right now since the tennis boom of the mid 197.s. Spurred by the economy, the.Le.s Mov. initiative being pushed by First Lady Michelle Obama, and a rising consciousness by corporations and educators of the damage a sedentary …

DISCLAIMER: I WORK WITH SEVERAL COMPANIES IN THE DIGITAL SPACE, HOWEVER THE OPINION ON MY BLOG IS AGNOSTIC AND IN NO WAY INFLUENCED BY THOSE I MAY WORK WITH… There is such a rush to be hip, cool, attract followers and grow a social media presence that sometimes there is a danger in people being …

President Barack Obama's devotion to hoops may be unparalleled for a Commander In Chief. This past week he hosted a delegation to watch his hometown Bulls take on the Charlotte Bobcats, and his attention to courting the casual sports fan during the election certainly didn’t hurt his popularity or limit watercooler talk in any way. …

We are all gearing up for March Madness next week. CBS and Turner will bring everyone the thrills, the upsets, the expanded field hour after hour as legends are forged and heroes made. Nothing like it in American sport. With it will come all the activation, brand building and innovation from the broadcast partners and …

It is tough for MLS teams at this time of year to cut through the clutter and get ancillary exposure. Their preseason is mixed in with spring training, March Madness, the NBA, the start of NASCAR, hockey heading to the playoffs etc etc. Their preseason training also does not have the place yet in the …

While the beginning of March brings together thoughts of both college hoops and spring training, baseball in another prime area of interest officially got started this past week as well. College baseball quietly began its official season of spring play, despite the horrendous weather continuing in the Northeast and with little fanfare on the sports …

Other than opening day and the start of the playoffs there is probably not one other in-season day that garners more attention in baseball or hoops than trading deadline day. Like National Signing Day in college for football, there is a media frenzy with speculation, rumor, blockbuster trades, hurried press conferences and lots of attention, …

Much has been made about the prep and the execution of Blake Griffin's award-winning Kia soaring dunk on Satrday night in Los Angeles. And while the dunk put another exclamation point on what has been an amazing rookie year, perhaps the biggest winner in execution on the night was Subway, who used their first-time partnership …

Lord knows the Washington Nationals have had their share of onfield issues since finally settling in D.C. after their nomadic existence under MLB ownership for a few years. Even the rise and crash of Stephen Strasburg and the subsequent drafting of Bryce Harper have left fans in DC still wondering if the franchise is still …