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Second tier sports, especially those Olympic sports in non-Olympic years, always have to find ways to fight through the clutter for relevancy to the causal sport fan. Also in that clutter comes the cultivation of the grassroots that keeps the sport vibrant and relevant to a loyal core no matter what year it is. However …

The drama of horse racing has always been well…on the horses. Rachel Alexandra's Derby win was the cover of Sports Illustrated and spark a host of stories about what is good in sports. Last year Big Brown's almost Triple Crown gave UPS a new marketing platform for over a month and the drama of Barbaro …

It has long been known that the female head of household is the decision maker on products, and the brands that can effectively communicate to those decision makers through sports or entertainment are often the most effective. Of course in sports the challenge has always been how to keep women interested and engaged in activities …

They have already done a Cash For Gold Night that gave local jewelers a chance to earn some money and drive traffic, they give away food for kids on Monday nights, and now the Lakewood, New Jersey Blue Claws have effectively used their Facebook and Twitter feeds to give their fans a special pop and …

Recently there has been a great deal written on issues with regard to college athletics…a recent USA Today piece pointed to the cutbacks athletic departments, especially mid-major schools, have to make to try and get things in line, while this past week the New York Times had an extensive piece on how college graduates looking …

With the AFL gone and the AAFL never started, the quest for NFL alternatives to fill the void continues on. While most agree that the talent level for the secondary football gap between college and the NFL is there…and the CFL has done a good job of trying to assume that role…the model that is …

Many may have said over the years that the Florida Marlins lack of support in the community, despite ultra-competitive and exciting baseball for the majority of most seasons, is a crime. So the Marlins have gone to great lengths over the years..the Manatee Dance Team anyone…to find ways to lure people into what is now …

This week in New York The Sports Business Journal will award it's Sports Business Awards for 2008. The nominees in 15 categories are all more than deserving, and in many ways are very reflective of the leaders who will help innovate and lead the industry thro9ugh the continued tough times and into the future. Many …

As Memorial Day is upon us here in the States, it is interesting to take a quick look at a group that is passionate, young, loyal, appreciative, athletic, budget conscious and enthusiastic, yet is among one of the most underserved groups for brands looking to reach the male demo and grow a fan base…the men …

It used to be that media plans, carefully crafted and built over time, could be gone in a heartbeat if an entertainer bombed or ran afowl of the law, or an athlete was injured or failed to live up to expectations. The classic story has always been the Dave vs. Dave decathlon battle leading to …