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While the pressure to find new ways to get bigger ROI and link athletes closer to fans spending their discretionary dollar grows, the legitimacy or original reasons for using social networking as a valuable tool becomes more clouded in many ways. Shaquille O’Neal's Twitter success, with the help of Charlotte-based Sports Media Challenge, broke the …

It is the nichest of the niche, designed to inspire the sailor and sense of adventure in all sports and entertainment fans, albeit using the highest of high tech to satisfy sponsor spend and communicate in real time through satellite technology to millions of logged on interested parties. It is the Volvo Ocean Race, and …

While the NHL deals with the mess in Phoenix and rumors abound about other struggling franchises, MLS continues to make smart moves to grow the business for the long term. The new Seattle franchise and their quick success on all levels shows that calculated growth can make sense. By starting with the franchise as a …

Steve Ross is a billionaire or has made the Related Companies into one of the most successful commercial real estate companies in the world. He has purchased the Miami Dolphins, has shown savvy to find a way to keep Bill Parcells around, has let the team continue to grow after a surprising playoff season a …

It started with mic’ed up athletes and coaches, evolved to Helmet cam and driver cam and on and on until we get Tweets from Charlie Villanueva and others in the lockerroom all in the name of trying to give fans unprecedented access to the athlete in a time when the media are getting less and …

The have had proposals on air, the signature blue field, amazing comebacks and challenges to the BCS…now Boise State is looking to use aggressive social media tactics to grow its brands and expose its athletes to the widest grassroots audience possible in an attempt to market outside its nice audience. The Broncos plans for the …

Recently a friend hosted a “Cash For Gold” party with another friend who was a jewler. The party is the new level of what used to be tupperware, jewelry buying, lingerie buying, makeup or AMWAY parties…the host does the legwork, invites friends for some drinks and snacks and the salesperson, usually a her, pitches her …

Happy Mother's Day weekend to all…my brother Chris, one of the only red head Italian baseball catchers ever…gets married today…so here are two good reads on 150 years of college baseball…once again college baseball on its 150th anniversary coulda been a good marketing oppt for someone…here's the first on the Father of Hispanic Baseball…from Fordham…and …

It remains the million dollar question…can you sell women's athletes just as athletes with good stories, or do you need the sex appeal to make them interesting to the casual sports fan. The LPGA is again trying to play that balance as it comes to the New York area next weekend, pulling in the business …

Even with Selena Roberts’ A-Rod book grabbing headline and now trumped by Thursday's Manny Ramirez disaster, the NHL complaining about lack of coverage on Versus and the controversy of the Coyotes going Chapter 11 , and a point shaving scandal brewing at the University of Toledo, there remains the positive news and the feel good …