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For as long as we have had promotions in sports, teams have worked with franchises for “special prizes” when teams hit milestones in games. Free fries for a 100 points, double chili for six goals etc. etc. have always been a get something for nothing mantra that drives foot traffic as the added bonus for …

It is definately more entertainment than sports, but it has athleticism and now all the flash and dash of entertainment so as Cinco de Mayo ends we decided to take a look at the Mexican wrestling niche phenomenon Lucha Libre, and its crossover into burlesque and entertainment in LA, Lucha Libre Vavavoom. NPR highlighted the …

One of the best sites on the web for sports things digital is Pat Coyle's Sports Marketing 2.0, and they recently did a summary on the NFL Draft and teams use of twitter to actually break news (which was also put together by the Sports Business Daily). As brands and athletes jump to the twitter …

Last January, with Scott Price's Sports Illustrated piece on then-candidate Barack Obama, we wondered if other candidates would take to sports to try and pull in the casual male voter who may not really be interested in politics but would put a guys guy in the White House. Price's piece was followed by the now …

As budgets get cut and sponsorship dollars and budgets are frozen due to the economy, brands and other organizations continue to reshuffle the deck in hope of finding a correct mix…literally cause and effect…to keep the dollars flowing, the brand growing and the opportunities interesting. Even today with Chrysler declaring Chapter 11, one of the …

The story of the week will be the Yankees taking an about face to lower ticket prices, and Darren Rovell in his blog on Tuesday took a detailed look at some of the reasons. On another level, the rule of thumb many times is to hold the line and never lower or discount in season, …

The value or effectiveness of twitter for teams, athletes and fans continues endlessly, even spurring a Maureen Dowd column about general use in the New York Times. However there is always room for innovation and proof that the simple technology, even without an ad compenent, can have some unique spin. Take the AAA Pacific Coast …

One of the most effective ways to grow brand remains at the grassroots level. The direct daily contact with the consumer still cannot be beaten by all the Facebook-ing, blogging and YouTubing that brands attempt, and even the high impact effect of mass media, both print and broadcast, still resonates only partly with what we …

As we move into the weekend extravaganza that has become the NFL Draft, it is interesting to see the continued activation, both print and digital, of the NFL machine as fans look to where the future stars will come from. No other off-season “event” has the power for two days that the NFL Draft does. …

Sometimes on the surface the matchup of an athlete or celebrity with a brand may be a little quizzical, and such was the case when high-end shoe retailer Cole Haan announced its first-ever athlete endorsement deal with tennis star Maria Sharapova. Now Sharapova is already becoming the stuff of legend in the endorsement world, even …