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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Uncategorized

The Hamburger Chain Uses A Skating Hot Dog To Grab The Young Demo…

March 1, 2009 by eastwin5

Some of the biggest and best activations in sports, locally, regionally and nationally, come from fast food chains. Whether it is McDonald's Olympic Partnerships, Free Chili for when the Dallas Mavs hit 100 points or Burger King activating in the high school market, the reach to consumer through sports by the burger and taco joints …

Read moreThe Hamburger Chain Uses A Skating Hot Dog To Grab The Young Demo…

Traditional News Outlets Going Quickly…

February 27, 2009 by eastwin5

As always happens in a society looking for change, especially in how we get our news and information, new ideas come and go, and the more “traditional” or established brands have to find ways to adapt, shift focus or decide to stay the course. Usually the more progressive brands are able to adapt, split fad …

Read moreTraditional News Outlets Going Quickly…

Firing Up The Hot Stove…Blue Claws Feed The Family…

February 25, 2009 by eastwin5

The All You Can Eat sections and free food giveaways tied to baseball have become very effective and pretty widespread. The Dodgers and White Sox were among the first to offer up the food in select sections, and many others followed. Like the buffet that's All You Can Eat, the incremental value placed on the …

Read moreFiring Up The Hot Stove…Blue Claws Feed The Family…

Controlling The Message: Jerry Jones and Tiger Woods

February 22, 2009 by eastwin5

Today's media cycle is always clamoring for more access. Fans, business partners and the media are constantly craving in both sports and entertainment to get more info., more access, more angles in the never-ending search to follow the celebrity. While that is important for brands that seek the spotlight to grow, the elite brands are …

Read moreControlling The Message: Jerry Jones and Tiger Woods

College Baseball Opening Day…Missed Branding Opportunit.

February 21, 2009 by eastwin5

I will start this off by saying this was not my idea today, but it is a good one I had wondered about for a while. It is Vince Wladika, former head of PR for Fox and now a consultant with a number of solid clients, and a college baseball nut. Friday, according to the …

Read moreCollege Baseball Opening Day…Missed Branding Opportunit.

The Next Version of Virtual Signage…Itezsms All In (Or On) The Head…

February 19, 2009 by eastwin5

Wednesday's New York Times had a very intriguing piece about the latest space to have edgy brands look for marketshare and buzz…on people's shaven heads. The opportunities actually exist in sports for some type of guerilla opportunity that could also be fun and more than a little intriguing for the right brands. For several years, …

Read moreThe Next Version of Virtual Signage…Itezsms All In (Or On) The Head…

Sports As A Social Unifier…And Disappointment When Politics Enter The Field…

February 18, 2009 by eastwin5

One of the great lessons sports teaches is that many times political and social boundries can be overcome through play on the athletic field. baseball gave us Jackie Robinson to break the color barrier, and last year in an Olympic tuneup, four nations who have few political ties as a group…Chinese Taipei, China, Japan and …

Read moreSports As A Social Unifier…And Disappointment When Politics Enter The Field…

More Major Moves For The Minors…

February 17, 2009 by eastwin5

Even as pitchers and catchers report in the States for Major League Baseball, our master marketers in the minors continue to be innovative and find ways to keep their local brands active, alive and relevant to the consumer, their partners and the media. Aside from the host of promotions announced taking off on the ARod …

Read moreMore Major Moves For The Minors…

NHL Continues A Brand Renaissance…

February 16, 2009 by eastwin5

As we see many “niche” brands from the AFL to NLL struggle with the economy and being able to justify brand spends, the NHL has gone the opposite way and seems to be doing all the right things to build marketshare, buzz and connect with fans on a national and international level. Now in no …

Read moreNHL Continues A Brand Renaissance…

Past Lessons Worth Repeating…Joey Goldstein

February 15, 2009 by eastwin5

As brands look for marketshare, ROI and media placement, it would be worthy to look back to some of those who were the pioneers in the field…as press agents. On Friday one of those pioneers, Joey Goldstein, passed away at age 81 in Florida. Goldstein's spin work was the stuff of legend, and he worked …

Read morePast Lessons Worth Repeating…Joey Goldstein
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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