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How does a brand which is not necessarily always top of mind find ways to remain relevant in a very crowded marketplac. Ask the New Jersey Nets. In a season that has been somewhat less than expected in terms of on-court performance, and has seen questions raised about the team's long-anticipated move to Brooklyn, the …

So it was asked by Felix Unger to his pal Oscar Madison in the great show The Odd Couple, when Osc told Feel he had to go to Canada to cover curling. So the late Tony Randall would be proud of his character asking the question and then picking up the papers today to see …

Doubleday Publishing pulled a perfect storm of sorts with book publicity this week…they hit a quiet week (Super Bowl bye) with n. New York team in the Super Bowl to launch a baseball book about a former manager in th. hottest of hot stove time…Joe Torre and Tom Verducci's work about Torre's Yankees years. And …

We have all seen the doctor “tips” usually affiliated with sports medicine sponsorships with teams and leagues. The obligatory in-arena and on-air quick factoids on injury “sponsored by” have been around for years. However it seems like the indicidual doctors have looked to sports more as a way to more directly reach the consumer on …

I pause today to remember a friend lost to cancer this past Friday, Jimmy McElroy, Xaverian High School class of 1981. I know you never met Jimmy, and I had.t seen him in over 20 years, but we all have a.Jimmy Ma. in our past, and even if we do.t see those people for a …

With budget cuts continuing in local news, the alarming trend of newscasts eliminating sports, or namely the sports personalities on air seems to be growing. In Friday's New York Daily News, Richard Huff took a look at some New York area cuts and raised the questions many news groups are asking…why do you need local …

As we enter the two weeks leading up to a Super Bowl which will be less hype and more cautious with excess spending, it was good to see the New York Post report that Audi is making an aggressive push to seize market share and hype with a series of spots leading toward the Super …

The “Miracle of the Hudson” involving US Air last week immediately created more goodwill and media opportunities for the airline than they could have ever come up with during any type of branding campaign. Invites, web traffic and interview requests flooded in (no pun intended) for the survivors and crew, and Marketing Daily had a …

It is a program that is growing in the NHL, and if it continues to go well may be copied by other leagues more often…the New York Rangers, like a few other NHL teams, picked a road trip and had the players’ fathers accompany them for a little bonding and giveback. Now many teams will …

Even in a challenged economy, the ability to find creative ways to grow and enhance your brand exists, and recent proof is again provided by the NBA and its teams. This week, Henry Abbott on ESPN.com gave the Trailblazers props for their annual fun all-star pitch for their guys (this time LaMarcus Aldridge and Brandon …