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Like the circus, or really any “touring” sports brand from tennis to golf to the PBR…or even an annual “show” like the Radio City Christmas Spectacular, the Harlem Globetrotters must find new and innovative ways to engage fans, find new audiences and keep their brand top of mind when one of their teams makes their …

It is one of the most famous “non-cities” (it is a borough of New York) in the world…everyone knows Brooklyn. One out of every seven people in the United States can trace their roots to Brooklyn. there are fewer places on earth whose residents have more civic pride, and that pride has always been tied …

In these economically challenged times for the auto industry, even those brands perceived as “doing well” are looking to refresh, remind and build brand. Such is the case with Honda, as Karl Greenburg points out in Media Post.

A few years ago Michael Lewis’ book Moneyball took baseball fans inside the different views that Oakland Athletics’ General Manager Billy Beane had about the salary situation in baseball, and how it could positively and negatively effect a team and on field success. While the reviews were generally positive, and Lewis’ writing stellar as usual, …

Last year the St. Paul Saints sold their stadiu.naming rights for a game to some enterprising fans, and as teams, especially those in challenging markets, look for unique and noteworthy revenue and exposure, the idea of titleing a day for your sons Bar Mitzvah or your daughter's Sweet Sixteen may become more run of the …

As anniversaries in sports go, January 6 came and went with little fanfare. It wasn’.a day that marked a Super Bowl win or an amazing NHL or NBA feat, or even the anniversary of a BCS win. However it was the 15th anniversary of one of the craziest events in the history of sport, an …

As we lose sports teams and large brands worry about the best way to get ROI, some potential opportunities always arise. One of the more unique ones was pointed out in a detailed Reuters piece, which showed the value brands are getting and continue to get in Argentina…with the sport of polo.

Matt Futterman in Friday's Wall Street Journal had an interesting look at what happens when the ownership groups of franchises have their primary business suffer large losses, and how it can effect their secondary business…which in many cases can be a franchise. The crazy situation with the San Diego Padres sell off due to a …

A year ago South Florida football was in the dumper…the Dolphins, the Univ. of Miami, FIU, Florida Atlantic all were at the end of miserable seasons, and as the economy started to sag, there were lots of questions about the market as viable for tickets and branding…what a difference a year, and winning, can make …

We hope everyone has a happy New Year and finds the positives in ’09 out of the turbulence of ’08…the jobs that were lost at places like the IFL, EliteXC, the AFL, PR agencies, MISL, AAFL, open wheel racing consolidation, brands cutting back etc. can hopefully b.offset a bit by better quality freelance work, new …