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With the start of the New Year here, two of the biggest sports brands in the world…Major League Baseball and the National Hockey League, will look to use the day as a launching point for new brand success, new partnerships and a bigger share of the casual sports landscape. The NHL will use its second …

With three teams moving very quickly with front office changes on Monday, the Lions, Browns and Jets all sent messages to their fans and business partners that changes need to be made to improve the image of the team, and by doing so the day after the season, immediately avoided the twisting in the wind …

As the AFL shut down its season in ’09, one of the things that was missed in the reporting is that the smaller market version af2, which works with but is not the same model as the AFL, will continue on.How in this economy could that be possible, especially since the larger AFL had the …

We have recently touched on the lack of innovative Heisman and Bowl promotions from this past year, mostly blamed on “the economy”. However one of the world's richest men, in the Sport of Kings, found time around the holidays to push his prized posession with a very unique, relatively inexpensive, package that combined holiday cheer …

Appealing to the core fan is always important and pretty simple for brand and fan development. Yet at this time of year it always seems that most teams will do Christmas or overall holiday promotions and will overlook those of the Jewish faith celebrating Hanukah. Now it wouldn’t make sense to do Hanukah promotions in …

As most of the larger and higher profile leagues, and even some of the minor ones, slashed staff and cut below the line excess, one league that held ground, and may be able to gain marketshare with promoion and brand building, was Major league Soccer. Michael Lewis on the Big Apple Soccer blog had a …

A host of articles today bemoaned the lack of interest in the non-BCS bowls this past weekend, and the toll they will take in the wake of exposure for many of the programs. However Yahoo Sports had a great two part series this past week on the cost/benefit for the schools going to non-BCS bowls, …

Maybe it is the “economy,” maybe college football in its push to become more streamlined and protective has dulled creativity, and maybe there are just too many other ways to promote brands on college campuses these days, but it appears that the grassroots and creative ways that schools used to hype Heisman Trophy and All-American …

As much as the numbers in the Bernard Madoff Ponzi scheme are almost beyond comprehension by most on the street, what is understood and appreciated by fans are owners communicating messages directly to their patrons…ticket buyers, media and sponsors. This week, following a presser to introduce new closer Francisco Rodriguez, New York Mets CEO Jeff …

As we have noted before, minor league baseball, even with their affordable prices, constantly look year round to keep the brand relevant in the community and continue to reinforce brand. many times it can be done with the offbeat, the latest example is the Hudson Valley Renegades, who took the opportunity to create Benchwarmers Tribute …